CMS & Content Coordinator – Africa

Betsson

Malta permanent

Posted: November 26, 2025

Job Description

This is a unique opportunity to take ownership of content localization and front-end delivery for Betsson Group’s market entry in Africa, beginning with with a first country in the west Francophone region. As CMS & Content Coordinator – Africa, you will be instrumental in maintaining and evolving the digital presence across sportsbook and casino, ensuring every customer interaction reflects a locally tailored, mobile-optimized, and brand-aligned experience.

You will work with EveryMatrix’s fully managed front-end CMS, CasinoEngine’s game management system, and the supporting delivery infrastructure to publish content, manage promotions, update lobbies, and ensure real-time responsiveness. This role is ideal for someone who combines meticulous attention to detail with a passion for localized user experiences and operational excellence in a fast-moving environment.

Key Responsibilities of the Role

• Manage all on-site content updates across sportsbook, casino, and promotional areas via the CMS platform.

• Coordinate and execute content localization in multiple languages, ensuring consistency with brand tone, regulatory compliance, and market fit.

• Update and configure game lobbies using Casino Engine’s back-office tools, including game categorization, tags, banners, and placement.

• Oversee banner, carousel, and module updates for web and mobile; ensure design files are prepared in line with the platform delivery specifications.

• Liaise with marketing and CRM teams to implement campaign materials and conversion assets across multiple front-end placements.

• Monitor real-time content performance, ensuring visibility of active campaigns, compliance messages, and user navigation clarity.

• Ensure content meets regulatory requirements across jurisdictions (e.g., bonus display rules, restricted game flags, language disclaimers).

• Support feedback loops and content QA with the platform provider post-delivery.

• Maintain inventory of digital assets and coordinate translations and content uploads.

• Collaborate with product and UX teams to ensure front-end usability and visual consistency.

Main Stakeholders and Type of Interaction

• Local Marketing, CRM, and Product Teams

• Central Content & Compliance Teams

• Platform provider Front-End Delivery & CMS Teams

• Creative Agencies and Translation Providers

Required Education

Degree in Communications, Digital Media, or a related field

Required Work Experience

• 2–4 years of CMS or content operations experience within an iGaming or high-volume eCommerce environment

• Strong hands-on experience with digital content management systems (e.g CMS, WordPress, Drupal)

• Familiarity with Casino Engine or other game aggregation platforms a strong plus

• Experience working with multilingual content, localization workflows, and asset management

Other Requirements

• Highly organized and detail-oriented with strong project coordination skills

• Basic understanding of HTML/CSS and content formatting principles

• Fluent in English; French is highly desirable for Francophone market coordination

• Comfortable working in a fast-paced, launch-driven environment

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Apply now and take the first step toward an exciting career at Betsson Group!

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