CMO (Web3)

Hyphenconnect

APAC (Hong Kong) permanent

Posted: May 11, 2026

Interested in this position?

Create a free account to apply with AI-powered matching

Quick Summary

Design and execute GTM strategies to drive total value locked (TVL) and on-chain activity for a blockchain project in APAC.

Required Skills

Technical Literacy Tokenomics Hackathons Incentive Design Technical Concept Ecosystem Governance On-Chain Analytics EVM Dynamics Cross-Chain Interoperability Grant Programs

Job Description

• Design and execute GTM strategies that align the incentives of developers, validators, and end-users to drive total value locked (TVL) and on-chain activity.

• Establish the protocol as the "de facto" standard in its niche (e.g., Modular Rollups, RWA, or ZK-Infrastructure) by translating technical primitives into high-impact narratives for institutional and retail audiences.

• Transition the marketing function from "audience building" to "ecosystem governance," empowering the DAO and community contributors to act as decentralized brand evangelists.

• Utilize on-chain analytics and wallet-behavior data to track marketing ROI, moving beyond clicks and impressions to measure active addresses, retention, and protocol stickiness.

Requirements

• Proven experience (7+ years) in high-growth tech, with at least 3+ years specifically leading marketing for a Layer 1/Layer 2, DeFi protocol, or major blockchain ecosystem.

• Demonstrated success in scaling a developer ecosystem or "Chain" environment, including experience with grant programs, hackathons, and incentive design.

• Strong technical literacy regarding EVM/non-EVM dynamics, cross-chain interoperability, and tokenomics; ability to hold high-level strategic conversations with CTOs and Lead Architects.

Why Apply Through MisuJob?

AI-Powered Job Matching: MisuJob uses advanced artificial intelligence to analyze your skills, experience, and career goals. Our matching algorithm compares your profile against thousands of job requirements to find positions where you have the highest chance of success. This saves you hours of manual job searching and ensures you only see relevant opportunities.

One-Click Applications: Once you create your profile, applying to jobs is effortless. Your resume and cover letter are automatically tailored to highlight the most relevant experience for each position. You can apply to multiple jobs in minutes, not hours.

Career Intelligence: Beyond job matching, MisuJob provides valuable career insights. See how your skills compare to market demands, identify skill gaps to address, and understand salary benchmarks for your experience level. Make data-driven decisions about your career path.

Frequently Asked Questions

How do I apply for this position?

Click the "Register to Apply" button above to create a free MisuJob account. Once registered, you can apply with one click and track your application status in your dashboard.

Is MisuJob free for job seekers?

Yes, MisuJob is completely free for job seekers. Create your profile, get matched with jobs, and apply without any cost. We help you find your dream job without any hidden fees.

How does AI matching work?

Our AI analyzes your resume, skills, and experience to understand your professional profile. It then compares this against job requirements using natural language processing to calculate a match percentage. Higher matches mean better fit for the role.

Can I apply to jobs in other countries?

Absolutely. MisuJob features jobs from companies worldwide, including remote positions. Filter by location or look for remote opportunities to find jobs that match your preferences.

Ready to Apply?

Join thousands of job seekers using MisuJob's AI to find and apply to their dream jobs automatically.

Create Free Account Sign In

← Browse all jobs