Cluster Brand & Communications Manager

Every Gesture Carries Meaning. Every Stay Leaves a Mark.

At Luura, work unfolds like island life itself. Unhurried. Intentional. Shaped by culture, art, and the people who bring it to life.

We believe luxury should feel human. Connection matters. Details speak quietly but with purpose. Our spaces are designed not only for guests, but for those who animate them. Places where curiosity is welcomed, individuality is valued, and ideas are heard.

Contribution here is personal. Craft is respected. Each day offers a new opportunity to create moments that linger.

If you are thoughtful, creative, and moved by making experiences that feel real, you will feel at home.

Welcome to Luura.

The Island Chapter

Luura begins its journey in Paros with two distinct yet connected expressions.

Luura Paros Cliff, opening May 2026, features 39 thoughtfully designed rooms set above the sea.

One year later, Luura Paros Sand follows with 49 additional rooms and a collection of vibrant food and social spaces that capture another rhythm of the island.

Your Role in the Story

As Cluster Brand & Communications Manager (On Property Focus), you are the eyes and hands of the LUURA brand on the ground, making sure every corner of the property reflects our standards and spirit. You are the go-to link between LUURA ownership, brand managers, and property teams, keeping the brand alive in daily operations, marketing, communications and overall property guest experience.

This is a hands-on role, all about showing up, keeping things aligned, and ensuring every space, offering, and moment—be it the hotel, F&B outlets, or spa—feels unmistakably LUURA.

On the property, you bring the LUURA brand to life in every detail, making sure every corner, service, and moment—hotel, F&B, or spa—is effortlessly aligned with our standards and instantly recognizable to guests and teams.

Key Responsibilities

• Serve as the main on-property liaison between ownership, brand managers, and hotel leadership.
• Ensure clear communication of brand standards to all departments and provide feedback to global and cluster brand teams on what is needed for improvement.
• Oversee brand alignment across the different brands (as the company is growing), ensuring each is expressed correctly and consistently.
• Supervise all guest-facing and operational brand touchpoints: rooms, F&B, wellness, retail, public areas, signage, uniforms, and rituals.
• Ensure brand standards are applied consistently across all departments and spaces.
• Be visible and hands-on daily, supporting teams in maintaining brand excellence.
• Oversee the guest journey across all offerings to ensure a cohesive and branded experience.
• Coordinate with all departments (F&B, Rooms, Wellness, Retail, Operations, People & Culture) to embed brand standards into daily operations.
• Actively monitor and maintain the quality of spaces, service moments, and visual identity.
• Act as the brand “eyes on the ground,” identifying inconsistencies, gaps, or improvement opportunities.
• Suggest practical enhancements to ownership, leadership, and brand managers.
• Ensure fast, operationally relevant solutions for any brand-related issues on property.
• Ensure all printed and physical touchpoints (menus, cards, training material, signage front and back of house, guest information) are accurate, current, and on-brand.
• Maintain an organized library of brand materials and live content captured on property (without creating content).
• Support brand application during pre-openings, seasonal changes, and daily operations.
• Liaise with external vendors, suppliers, and partners to ensure brand consistency; in alignment with purchasing team.
• Support internal teams to understand how their actions reflect the brand.
• Ensure local adaptations are consistent with overall brand standards.
• Develop in alignment with the brand managers and hotel ownership content for various channels, including social media, email, and print.
• Provide timely updates and observations to ownership and brand managers.
• Share practical insights to improve brand execution and operational alignment.
• Collaborate with teams and content professionals to maintain a dynamic visual archive, and share highlights with leadership, ownership, and brand managers to keep all content aligned with our standards and refreshed annually.
• Be attentive across operations, noticing small gaps or opportunities—from guest interactions to digital setups like menus and manuals/cards needed on the spot—and suggest thoughtful improvements that enhance the experience and keep the brand feeling its best.
• Capture, curate, and brief authentic on-property moments that reflect the Luura spirit, ensuring a continuous flow of brand-aligned content in collaboration with marketing and brand teams.
• Own and evolve brand rituals, signature moments, and seasonal experiences that bring the LUURA identity to life across the guest journey.
• Resolve brand and experience inconsistencies in real time, working directly with department heads to implement immediate improvements.
• Ensure consistency of brand in all touch points: guest feedback, team engagement with brand standards, and the seamless integration of brand into daily operations.
• Ensure the brand is lived by the team, not just displayed—supporting training, reminders, and real-time coaching where needed.

Who We’re Looking For

• Minimum of five years of experience in a similar role within luxury hospitality.
• Experience in Marketing and PR departments will be considered as a plus.
• Proven track record supporting pre-opening and/or seasonal hotel operations.
• Experience in social media and campaign management.
• Hands-on, results-oriented, and proactive in driving initiatives.
• Committed to creating exceptional and memorable guest experiences.
• Passionate about culture, art, and authentic hospitality.
• Experience working with creative agencies, photographers, videographers, influencers, and PR partners.
• Hands-on experience in social media management, content creation, and marketing campaign execution, including collaboration with brand or social media teams.
• Thrives in a fast-paced, people-first environment.
• Warm, approachable, and attentive to guest needs.
• Strong analytical skills with the ability to assess performance and propose improvements.
• Excellent presentation and communication skills, both oral and written.
• Familiarity with the Greek market and local vendors is preferred.
• Fluent in English.
• Eligible to work in an EU country.
• Proficient in Microsoft Office and project management tools.

Perks You’ll Love

• Team rates at LUURA, Ennismore & Accor properties worldwide.
• Discounts at our restaurants, bars, and cafes.
• Access to art, cultural events & live music nights.
• Recognition that matters — from surprise gifts to team celebrations.
• Beautiful team spaces & comfortable accommodation (where applicable).

Ready to Dive In?

Bring your energy, your ideas, and your true self — and let’s create something unforgettable together.

📍 Apply now and start your journey with LUURA.