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Client Lead

Wppmedia

Milan, Italy (Milan) Hybrid permanent

Posted: March 16, 2026

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Quick Summary

We are seeking a Client Lead to join our Milan-based team as a key member of our AI-driven media operating unit, contributing to the growth and transformation of our clients. The ideal candidate will have a strong background in marketing, preferably with experience in the advertising industry. Strong analytical skills and a passion for delivering high-quality work are essential for success in this role.

Job Description

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. 

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.
WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com
At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.

• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.

• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

Role Summary and Impact

WPP Media is looking for a Client Lead, reporting to the Client Director, who has the responsibility to control and coordinate, also operationally, the correct planning of media campaigns of assigned client.  

He/She will manage the relationship with the client and will strive to ensure the preparation of media plans, ensuring compliance with corporate guidelines and the delivery to the clients. 

He/She will support the Client Director in developing innovative projects of communication planning, promoting the use of Agency’s tools and technologies. 

The role includes daily interaction with the agency’s staff functions: Strategic, Digital, Technology, Commercial. 

Key Responsibilities

• Leading the definition of innovative communication strategies, promoting the adoption of cutting-edge agency tools, technologies, and pioneering new approaches in media planning and execution.

• Managing strategically the budget of assigned brands, identifying and meeting unmet client needs, and defining success through key performance indicators related to client satisfaction, value delivery, and business growth.

• Coordinating daily interactions with internal agency functions (Strategic, Digital, Technology, Commercial) and ensuring seamless collaboration and leveraging the WPP network's diverse capabilities for maximum client impact.

• Conducting advanced competitive analysis to inform strategic recommendations and position clients for market differentiation.

• Supporting the Client Director in developing innovative projects and contributing to fostering a culture of continuous learning and talent development within the team.

Requirements

• A minimum of 8-10 years of progressive experience in strategic media leadership or client management within the media industry, preferably with a focus on Pharma or FMCG clients.

• Degree or equivalent cultural background.

• Fluent English is Mandatory (C1).

• Demonstrated expertise in strategic media planning and a deep understanding of the evolving digital, tech, and martech landscape.

• Exceptional client advocacy and negotiation skills, with a history of shaping client engagements and optimizing business success.

• Strong strategic and commercial acumen, with the ability to identify growth opportunities and drive value for clients and the agency.

• Previous experience in a strategic role or a strong strategic component within past position will be considered as a plus.

Skills and Attributes

• Strategic Thinking: Approaching daily activities with effective strategies and targeted action plans, anticipating trends, and optimizing decisions with a long-term vision.

• Collaboration: Building effective relationships, fostering an inclusive environment, and working collaboratively to achieve common goals.

• Communication: Conveying complex messages clearly, influentially, and incisively, facilitating dialogue and active listening.

• Leadership: Inspiring and guiding others responsibly, promoting individual development towards shared objectives.

• Innovation: Generating creative ideas, exploring cutting-edge solutions, and proactively thinking outside the box.

• Adaptability: Acting and moving quickly in dynamic and constantly evolving contexts, actively driving organizational and technological change.

• Open-mindedness: Demonstrating curiosity and openness in embracing new ideas, approaches, and diverse perspectives.

• Continuous Learning: Actively seeking new knowledge, maintaining a constant desire for professional growth, and a willingness to acquire new skills.

• Technological Proficiency: Leveraging opportunities offered by the current technological landscape, positively embracing the use of AI to foster digital transformation and the automation of repetitive processes and tasks.

• Client Orientation: Promoting a culture of accountability towards the client to achieve extraordinary results and deliver valuable solutions.

• Project Management: Managing complex projects, effectively coordinating multiple stakeholders, ensuring adherence to deadlines, and simultaneously handling various initiatives, adopting an Agile approach.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

While we appreciate all applications received, only those candidates selected for an interview will be contacted.

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