Client Development Manager

WPP Media is the world’s leading global media performance organisation that unites WPP Media Solutions ’s global performance Talent & Technologies. WPP Media Solutions unites WPP Media Solutions Practices (search, social, programmatic, ad-ops, commerce) and Solutions (ATV< ADOOH, Programmatic and Goat) into a single unit.

What is WPP Media Solutions? WPP Media Solutions omni-channel performance engine delivering better business outcomes for clients and agencies.

What does the end state look like? Imagine a world where there is strength in community:

• Connected technology that let’s us engage with audiences across a complex customer journey, delivering better business outcomes for clients.

• Connected talent that let’s our people unlock the bigger omni-channel opportunity with training/developing opportunities outside their current core competence.

• Connected thinking that lets us come together across different disciplines to share, connect and collaborate as one team WPP Media Solutions.

We recently launched WPP Media Solutions Connect, our ongoing commitment to our People. Our goal is to make WPP Media Solutions the best place to work, learn and grow. We’re passionate about learning & development, empowering our people with fantastic resources such as WPP Media Solutions University and Career Navigator. WPP Media Solutions Connect brings forth a bespoke mentoring program that connects our talent to leadership across all facets of the business. We’ve also embedded a ‘Better for All’ initiative to ensure WPP Media Solutions WPP Media Solutions attracts the most diverse and representative mix of talent where everyone feels welcome and has equal opportunity to grow.

Your role in a nutshell

The Client Development Manager is the lynchpin of the team, taking the lead across an agency portfolio to create and convert outcome-focused opportunities for our clients. You will work collaboratively with each of the Advanced Programmatic teams to drive client-centricity in everything we do, and develop strong relationships with agency and client stakeholders. You will demonstrate strong technical operations knowledge to build credibility, while applying a commercial lens across your work. Driven by success, you will proactively seek out opportunities to improve yourself and our ways of working to better effect.

This role will focus on

• Play an active role in supporting agency new business pitches and digital transformation projects.

• Support Director to grow total agency use of WPP Media Solutions including proprietary media, commerce, and tech solutions.

• Demonstrate strong knowledge of all aspects of programmatic media, including (but not limited to) supply, ad tech 1st and 3rd party data, optimisation techniques, auction mechanics, tagging and tracking, dynamic creative, native, measurement, brand safety, viewability, audiences, and analytics.

• Ensure that opportunities are evaluated for feasibility prior to booking, leading the management of expectations with clients.

• Deliver pitch-quality deliverables at all times, consistently careful and methodical with a strong eye for detail to ensure accuracy in all work delivered.

• Develop and execute ongoing client development plans to improve your client base qualitatively and quantitatively.

• Build strong client relationships; be the day-to-day trusted partner and contact for clients and agencies.

• Demonstrate intimate knowledge of client and agency business practices, planning methodologies, investment strategies, and challenges.

• Be able to clearly articulate the Advanced Programmatic proposition, highlighting client advantages across trading, technology, brand safety, performance, data, and outcomes.

As our ideal Client Development Manager, you will have experience within media agency, or publisher. If you have a programmatic skillset, or a sales background, and love presentations, this may well be the role for you. You may not need to have all the above, we can teach the other skills, if you have one or the other.

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