Chief Revenue Officer

Chief Revenue Officer (CRO)

Sales – Lehi, Utah (Hybrid)

About Proactive Health

Proactive Health is a biometric data science company that is showing the ability to bring a transformational impact to healthcare. Seniors are given advanced technology and compassionate service that helps reduce the overall cost of care while improving outcomes.

We established a strong product-market fit, with substantial partnerships in multiple states, consistent growth, and profitability.  The opportunity ahead is significant.  We are becoming the category king in proactive senior healthcare and are entering the next stage of disciplined, scalable growth.

The Opportunity

We are seeking an experienced Chief Revenue Officer to join our executive leadership team and lead the next phase of revenue expansion. This is an opportunity for a seasoned sales executive to step into an established and growing organization with real momentum.

The infrastructure is in place. The product works. The market is large and expanding. We operate in four states today and are ready to scale nationwide and beyond. We are looking for a builder who can design, implement, and strengthen the systems, processes, team structure, and accountability required to support sustainable growth.

This leader will combine strategic vision with operational discipline, ensure the company builds a durable revenue engine, and position Proactive Health as a category leader.

We grew 4x in 2025, and we’re building toward the next order of magnitude. We’re looking for someone who has scaled companies through hypergrowth and knows how to put the infrastructure in place for real scale. The market is wide open, and we intend to become the company that defines it. 

Key Responsibilities

Develop and execute a comprehensive revenue strategy aligned with long-term company objectives

Lead and scale all revenue-generating functions, including sales, partnerships, and revenue operations

Build structured sales systems, forecasting processes, and performance metrics

Recruit, develop, and lead a high-performing sales organization

Establish clear sales playbooks, onboarding programs, and training frameworks

Drive B2B partnership growth across home health, healthcare systems, physician groups, and other referral networks

Ensure strong pipeline visibility, predictable forecasting, and disciplined execution

Collaborate cross-functionally with Marketing, Technology, and Operations to align growth strategy

Identify new market opportunities and expansion channels

Provide consistent, data-driven reporting to the CEO

Qualifications

10+ years of progressive experience in sales leadership

5+ years in a senior or executive-level revenue role

Proven track record of building & scaling revenue in a growth-stage organization

Experience building teams, systems, and infrastructure from the ground up

Strong background in B2B sales; healthcare experience preferred

Deep understanding of CRM systems, forecasting, and revenue analytics

Demonstrated ability to recruit and develop high-performing teams

Strategic thinker with strong operational execution capabilities

High accountability and ownership mindset

Why Join Proactive Health

Join a company that is well-positioned, established, growing, and profitable

Lead revenue expansion in a large and growing market

Make a meaningful impact on senior healthcare outcomes

Play a defining role in positioning Proactive Health as the category king 

If you are motivated by building scalable systems, leading excellent performing teams, and creating long-term enterprise value in healthcare, we welcome the opportunity to connect.