Chief Financial Officer E-commerce
Weekday AI
Posted: February 18, 2026
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Quick Summary
To serve as a key leadership partner to the CEO and founders, the CFO will be responsible for leading the finance function of a fast-scaling D2C apparel and e-commerce business, including overseeing financial planning and analysis, strategic financial planning, and risk management.
Required Skills
Job Description
This role is for one of the Weekday's clients
Salary range: Rs 6000000 - Rs 9000000 (ie INR 60-90 LPA)
JobType: full-time
Location: India
We are seeking a strategic and hands-on Chief Financial Officer (CFO) to lead the finance function of a fast-scaling D2C apparel and e-commerce business with a turnover of approximately ₹600 crore. As the company enters its next phase of growth — including external fundraising, enhanced governance structures, omnichannel expansion, and retail store rollout — the CFO will serve as a key leadership partner to the CEO and founders.
Requirements:
Key Responsibilities
Financial Strategy & Business Partnering
• Drive financial strategy aligned with growth, margin expansion, and long-term profitability
• Partner with leadership on pricing, product mix, marketing spends, supply chain, and inventory planning
• Establish robust KPI dashboards across D2C, marketplaces, and omnichannel operations
Fundraising & Investor Readiness
• Lead financial modelling, projections, board decks, and data room preparation for fundraising
• Manage due diligence processes and coordinate with auditors, bankers, legal advisors, and Big4 firms
• Strengthen governance frameworks and investor reporting cadence
FP&A & Unit Economics
• Own budgeting, rolling forecasts, and long-range planning
• Drive deep analysis of CAC, ROAS, contribution margins, LTV, and channel profitability
• Improve forecasting for demand planning, inventory cycles, and cash flow management
Accounting, Audit & Compliance
• Ensure accurate and timely financial closures and reporting
• Oversee statutory audits and compliance including GST, TDS, ROC, and tax regulations
• Implement strong SOPs and governance structures
Treasury & Working Capital Management
• Optimize working capital and cash conversion cycles
• Manage banking relationships, credit facilities, and treasury operations
• Improve vendor payment structures and inventory discipline
Systems & Omnichannel Expansion
• Strengthen ERP, MIS, and finance automation systems
• Support retail expansion through capex planning, store-level P&L modelling, ROI and payback analysis
• Build financial controls across omnichannel operations
Team Leadership
• Build and lead high-performing finance teams
• Develop strong second-line leaders across FP&A, accounting, compliance, and treasury
What Makes You a Great Fit
• 12–15+ years of progressive finance leadership experience
• Strong background in D2C, e-commerce, consumer brands, apparel, or retail
• Proven experience supporting fundraising, investor reporting, and governance enhancements
• Deep expertise in financial modelling, unit economics, and working capital management
• Experience working with Big4 firms on audits, due diligence, or transaction advisory
• CA (preferred), MBA (Finance), CPA, or CFA qualification
• Strategic thinker with hands-on execution capability
• Comfortable operating in founder-led, fast-paced growth environments
• Strong stakeholder management, communication, and board-facing experience
• Ability to build scalable finance systems for the next stage of organizational growth