Channel Partner Enablement Partner

Who are we?

Smarsh empowers its customers to manage risk and unleash intelligence in their digital communications. Our growing community of over 6500 organizations in regulated industries counts on Smarsh every day to help them spot compliance, legal or reputational risks in 80+ communication channels before those risks become regulatory fines or headlines. Relentless innovation has fueled our journey to consistent leadership recognition from analysts like Gartner and Forrester, and our sustained, aggressive growth has landed Smarsh in the annual Inc. 5000 list of fastest-growing American companies since 2008.

Summary

The Partner Enablement Manager (PEM) is responsible for building partner capability at scale — ensuring partners are equipped to sell, position, and deliver Smarsh solutions effectively and consistently.

This role owns the design and execution of structured enablement programs, replacing ad hoc training with repeatable, measurable frameworks that drive partner productivity and revenue impact.

The PEM operates as a program builder and structured operator, working closely with Channel Account Managers (CAMs) and Partner Success Managers (PSMs) to ensure partners are fully enabled across each stage of the lifecycle. The role is focused on capability building — not direct revenue ownership or renewal execution.

How will you contribute?:
Partner Onboarding & Activation

• Design and deliver structured onboarding programs that accelerate partner readiness and early productivity.

• Build standardized onboarding journeys for new partners

• Ensure partners are equipped with core sales, technical, and positioning knowledge

• Partner with CAMs during recruitment and early activation phases

• Establish clear onboarding milestones and success criteria

Enablement Programs & Certification

• Create scalable enablement frameworks that drive consistent partner performance.

• Develop global training curriculum across Channel Sales / Pre-Sales and Partner Success roles

• Build and manage certification programs aligned to partner tiers and capabilities

• Launch and manage a centralized Partner Academy (LMS-driven where applicable)

• Ensure ongoing learning paths for new Products, Features, and GTM priorities

Content & Tools Development

• Own the creation and distribution of high-quality enablement assets.

• Develop playbooks, sales narratives, demos, and competitive positioning materials

• Ensure partners have access to consistent, up-to-date enablement resources

• Partner with Product and Marketing to align content with GTM strategy

• Equip partners with tools, systems, and sales kits required for execution

Program Design for Productivity & Growth

• Build enablement programs that directly improve partner performance and revenue contribution.

• Design structured programs that increase partner pipeline generation and win rates

• Support launch readiness for new SKUs and solutions

• Align enablement programs to partner segmentation and tiering models

• Continuously refine programs based on performance data and feedback

Measurement & Continuous Improvement

• Establish a data-driven approach to enablement effectiveness.

• Track KPIs such as partner activation rate, certification completion, and productivity metrics

• Measure impact of enablement on pipeline and revenue contribution

• Identify gaps and continuously optimize programs for scale and efficiency

Cross-Functional Alignment

• Operate as the central enablement link across internal teams.

• Partner with CAMs to align enablement to growth priorities

• Support PSMs with targeted enablement where adoption gaps impact renewals

• Collaborate with Product, Marketing, and Operations to ensure alignment with GTM strategy

• Ensure consistency across regions while allowing for localized execution

Role Scope and Boundaries:
Owns:

• Partner onboarding frameworks and activation programs

• Training curricula, certification paths, and Partner Academy

• Enablement content, tools, and playbooks

• Launch readiness for new products and solutions

Does Not Own:

• Technical Product Training (Will work with SmarshU for Curriculum Content/Change Mgmt)

• Revenue quota or pipeline ownership

• Renewal forecasting or execution

• Commercial negotiation or pricing strategy

• Day-to-day account growth strategy

This role is focused on capability building — not revenue ownership or retention execution.

Ideal Experience Profile:
Program Builder & Structured Operator

• Proven experience building scalable enablement programs and frameworks

• Ability to create structure in ambiguous environments

• Strong operational discipline and attention to detail

Channel & Partner Enablement Expertise

• Experience working within Channel Partner ecosystems

• Deep understanding of onboarding, certification, and partner development

• Ability to translate product complexity into clear, actionable enablement

Cross-Functional Influence

• Experience working across Sales, Product, Marketing, and Operations

• Strong stakeholder management and alignment capabilities

• Ability to balance global consistency with regional needs

What will you bring?:
• 5–8+ years in Partner Enablement, Sales Enablement, or Channel Programs

• Experience in SaaS or recurring revenue environments

• Proven success designing and delivering training or certification programs

• Familiarity with LMS, PRM (e.g. Magentrix), and CRM platforms (e.g., Salesforce)

• Strong communication, content development, and program management skills

• Analytical, structured, and execution-focused

About our culture

Smarsh hires lifelong learners with a passion for innovating with purpose, humility and humor. Collaboration is at the heart of everything we do. We work closely with the most popular communications platforms and the world’s leading cloud infrastructure platforms. We use the latest in AI/ML technology to help our customers break new ground at scale. We are a global organization that values diversity, and we believe that providing opportunities for everyone to be their authentic self is key to our success. Smarsh leadership, culture, and commitment to developing our people have all garnered Comparably.com Best Places to Work Awards. Come join us and find out what the best work of your career looks like.