CDP Implementation Analyst

What is Contentstack?

Contentstack is on a mission to deliver the world’s best digital experiences through a fusion of cutting-edge content management, customer data, personalization and AI technology. Iconic brands, such as AirFrance KLM, ASICS, Burberry, Mattel, Mitsubishi and Walmart, depend on the platform to rise above the noise in today's crowded digital markets and gain their competitive edge.

Contentstack and its employees are dedicated to the customers and communities they serve. The company is recognized for its unmatched customer care and tradition of giving back globally through the Contentstack Cares program, including proud support of Pledge 1% and Girls Who Code.

Learn more at www.contentstack.com.

Who Are We?

At Contentstack we are more than colleagues, we are a tribe. Our vision is to pursue equity among our communities, employees, partners, and customers. We are global-diverse yet close; distributed yet connected. We are dreamers and dreammakers who challenge the status quo. We do the right thing, even when no one is watching. We are curious trendspotters and brave trendsetters. Our mission is to make Contentstack indispensable for organizations to tell their stories and to connect with the people they care about through inspiring, modern experiences. We care deeply about our customers and the communities we serve. #OneTeamOneDream. Chalo, let’s go!

Role Overview

We are seeking a CDP Implementation Analyst who brings a unique blend of technical expertise and business acumen. This role sits at the intersection of engineering and business analysis, responsible for implementing and optimizing Customer Data Platform (CDP) solutions that drive meaningful customer experiences and business outcomes.

You will partner closely with clients and internal teams to translate business needs into scalable data solutions—owning everything from requirements gathering to implementation, testing, and stakeholder enablement.

Key Responsibilities

1. Business Analysis & Strategy

• Partner with stakeholders to define business goals, customer journeys, and CDP use cases

• Translate requirements into measurable outcomes and prioritized implementation roadmaps

• Conduct discovery workshops and define KPIs to track success

2. CDP Implementation & Data Architecture

• Design customer data models, event taxonomies, and identity resolution frameworks

• Configure CDP features such as segmentation, event tracking, and data ingestion (real-time/batch)

• Build and manage integrations across Martech systems (CRM, CMS, ESP, etc.)

• Ensure scalable and high-performance data architecture

3. Data Governance & Quality

• Establish data governance standards, ensuring data accuracy, consistency, and reliability

• Ensure compliance with data privacy regulations (e.g., DPDP, GDPR) and consent management

4. Activation & Optimization

• Enable audience activation across channels (email, web, mobile, paid media)

• Support personalization and journey orchestration using CDP insights

• Monitor performance and drive continuous optimization and experimentation

5. Delivery, Collaboration & Enablement

• Lead end-to-end CDP implementation including testing, QA, and deployment

• Act as a bridge between business, marketing, and engineering teams

• Conduct UAT, troubleshoot issues, and ensure solution quality

• Drive stakeholder enablement, adoption, and training

6. Documentation & Continuous Improvement

• Document architecture, data flows, and use cases

• Identify opportunities for optimization across CDP and Martech ecosystem

Required Qualifications

Experience: 5+ years in CDP, Martech, data engineering, or business systems analysis roles

CDP Expertise: Hands-on experience with leading CDP platforms (e.g., Lytics, Segment, Adobe RT-CDP, Salesforce CDP, mParticle, or similar)

Data & Technical Skills:

• Strong proficiency in SQL and experience working with data warehouses (e.g., BigQuery, Snowflake, Redshift)

• Solid understanding of APIs, JSON, and data integration patterns (ETL/ELT)

• Experience designing data models, event taxonomies, and identity resolution frameworks

Martech & Use Case Knowledge:

• Understanding of customer journeys, audience segmentation, personalization, and campaign activation across channels

• Experience working within a broader Martech ecosystem (CRM, CMS, ESP, analytics tools)

Data Governance & Compliance:

• Knowledge of data privacy regulations (e.g., GDPR, DPDP) and consent management practices

• Strong focus on data quality, validation, and governance

Architecture & Scalability:

• Understanding of real-time vs batch processing and scalable data architecture

• Experience with cloud platforms (AWS, GCP, or Azure)

Techno-Functional & Consulting Skills:

• Ability to translate business requirements into technical solutions and vice versa

• Strong stakeholder management and client-facing communication skills

• Experience conducting workshops and driving requirement discovery

Delivery & Problem Solving:

• Experience managing multiple projects, priorities, and cross-functional coordination

• Strong analytical thinking and troubleshooting skills, including QA/UAT processes

Collaboration & Leadership:

• Ability to work across business, marketing, and engineering teams

• Experience driving stakeholder adoption and enabling teams on platform usage

Preferred Qualifications

• Experience with cloud platforms (AWS, Azure, or GCP)

• Familiarity with identity resolution, data privacy, and consent management frameworks

• Exposure to personalization, analytics, or marketing automation tools

• Experience working in consulting or client-facing roles

• Understanding of customer journey orchestration and lifecycle marketing

What Success Looks Like

• Seamless implementation of CDP use cases that drive measurable business value

• Strong stakeholder adoption and confidence in the platform

• High-quality, scalable, and well-documented data architecture

• Ability to bridge the gap between technical teams and business users

Experience: 5-7 years

Location: Pune/Bangalore

What Do We Offer?

Interesting Work | We hire curious trendspotters and brave trendsetters. This is NOT your boring, routine, cushy, rest-and-vest corporate job. This is the “challenge yourself” role where you learn something new every day, never stop growing, and have fun while you’re doing it.

Tribe Vibe | We are more than colleagues, we are a tribe. We have a strict “no a**hole policy” and enforce it diligently. This means we spend time together - with spontaneous office happy hours, organized outings, and community volunteer opportunities. We are a diverse and distributed team, but we like to stay connected.

Bragging Rights | We are dreamers and dream makers. Our efforts pay off and we work with the most prestigious brands, from big-name retailers to airlines, to professional sports teams. Your contribution will make an impact with many of the most recognizable names in almost every industry including AirFrance KLM, ASICS, Burberry, Mattel, Mitsubishi, Walmart, and many more!

One Team One Dream | This is one of our values, and it shows. We don’t believe in artificial hierarchies. If you’re part of the tribe, you have an opportunity to contribute. Your voice will be heard and you will also receive regular updates about the business and its performance. Which, btw, is through the roof, so it’s a great time to be joining…

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