(CB)Digital Marketing Manager - Paid Media

· Lead and scale the Digital Marketing Team

· Build and manage a high-performing team, with systems that allow the team to scale sustainably as the company and client portfolio grow

· Plan and allocate team resources effectively, ensuring capabilities and bandwidth match current and future needs

· Oversee paid media from end to end

· Drive the planning, buying, execution, and reporting of campaigns across Meta, Google, TikTok, programmatic platforms, and marketplace ads/solutions (Lazada, Shopee, Zalora)

· Ensure quality, efficiency, and performance across all stages of the campaign lifecycle

· Drive performance and forecasting

· Monitor and improve KPIs such as GMV, NMV, return/cancellation rates, AOV, UPT, traffic, conversion rate, cost-income ratio, CPA, ROAS, CTR, and ad revenue

· Forecast sales contributions from digital marketing and work with leadership to align on targets

· Collaborate cross-functionally

· Work closely with Client Services, Creative, Operations, and other departments to ensure strategies are aligned and executed seamlessly

· Optimize the customer journey through digital initiatives to support stronger media and commercial performance

· Maintain expertise and raise the bar

· Stay current with industry trends, platform updates, and understand what best-in-class execution looks like

· Bring in fresh ideas and make strategic improvements to elevate the company’s digital marketing service

· Own accountability and reporting

· Set clear performance standards and ensure consistent delivery across the team

· Lead regular reporting cycles and ongoing process improvements

Requirements:
Responsibilities

· Lead and scale the Digital Marketing Team

· Build and manage a high-performing team, with systems that allow the team to scale sustainably as the company and client portfolio grow

· Plan and allocate team resources effectively, ensuring capabilities and bandwidth match current and future needs

· Oversee paid media from end to end

· Drive the planning, buying, execution, and reporting of campaigns across Meta, Google, TikTok, programmatic platforms, and marketplace ads/solutions (Lazada, Shopee, Zalora)

· Ensure quality, efficiency, and performance across all stages of the campaign lifecycle

· Drive performance and forecasting

· Monitor and improve KPIs such as GMV, NMV, return/cancellation rates, AOV, UPT, traffic, conversion rate, cost-income ratio, CPA, ROAS, CTR, and ad revenue

· Forecast sales contributions from digital marketing and work with leadership to align on targets

· Collaborate cross-functionally

· Work closely with Client Services, Creative, Operations, and other departments to ensure strategies are aligned and executed seamlessly

· Optimize the customer journey through digital initiatives to support stronger media and commercial performance

· Maintain expertise and raise the bar

· Stay current with industry trends, platform updates, and understand what best-in-class execution looks like

· Bring in fresh ideas and make strategic improvements to elevate the company’s digital marketing service

· Own accountability and reporting

· Set clear performance standards and ensure consistent delivery across the team

· Lead regular reporting cycles and ongoing process improvements