Category Manager Distributors Market

About the position

Location: Athens, Greece

Hybrid model of working

The Category Manager plays a central role in shaping category growth, shopper engagement, build brand visibility and commercial alignment, strengthen our market position and commercial performance. You will be responsible for developing and executing category strategies that strengthen our market position, unlock customer opportunities, and drive sustainable business results in Distributor markets. Through data‑driven insights, strategic planning, and close collaboration with internal and external partners, you will influence decisions that directly impact revenue, profitability, and brand visibility.

Reporting directly to the Senior Business Development Manager, you’ll work hand‑in‑hand with cross‑functional partners across Sales, Finance, and Supply Chain and in close collaboration with internal and external partners to ensure seamless execution and strong in‑market performance. You’ll be the driving force behind brand consistency, competitiveness, and long-term equity building.

This role is ideal for someone who thrives in a fast-paced environment, enjoys end‑to‑end ownership, and is motivated by delivering meaningful impact. If you’re ready to elevate a brand, influence business decisions, and grow your career within a dynamic organization, this is your moment.

Key responsibilities include:

Brand Strategy & Growth

• Build and implement promo strategies including assortment, pricing, shelving, and promotional frameworks.

• Analyze market trends, competitive dynamics, and customer performance to identify growth opportunities and risks.

• Lead in-store plans for new product development and go-to-market plans, ensuring timely and impactful launches & in-store execution plans

• Oversee portfolio performance and RGM initiatives to drive profitability and reduce complexity

• Build joint business plans and selling stories for key retailers in existing and new Distributor Markets

• Develop seasonal and thematic activations (e.g., holiday recipes, sustainability campaigns)

• Lead the development of the annual category strategy, including assortment, pricing, shelving, and promotional frameworks.

• Drive category reviews, joint business planning, and customer presentations with compelling, insight‑led storytelling & execute category plans

• Monitor KPIs such as market share, distribution, pricing, and promotional effectiveness, recommending corrective actions when needed.

Performance, Budget & Activation

• Monitor brand performance using KPIs and market data (e.g., Nielsen, Focus)

• Use data to drive decision-making and establish scorecards across functions

• Manage A&P budgets with a focus on ROI across media, digital and in-store activations

• Track marketing budgets and manage invoices related to brand activities

• Report campaign performance and assess impact against business goals

Cross-functional Collaboration

• Work closely with Sales, Brand Marketing & Finance

• Cross-functional Collaboration

Consumer & Market Insights

• Analyze market data to track brand performance and category dynamics

• Monitor competitor products, pricing and promotional strategies

Project Leadership

• Lead and coordinate projects across departments with agility and ownership

• Ensure smooth execution of campaigns and innovation pipelines

So, what does it take to be successful in this role?

A proactive, commercially minded professional who thrives on influencing decisions, building partnerships, and driving category growth across diverse markets. Someone who combines analytical rigor with strategic thinking and enjoys working cross‑functionally to deliver impact.

• Strategic & Hands-On: Balance big-picture thinking with day-to-day execution

• Combine long-term category vision with sharp in‑market execution

• Insight-Led: Translate data, shopper behaviour and market trends into clear actions and recommendations

• Influential Collaborator: Build strong relationships across internal teams and external customers

• Analytical Problem-Solver: Tackle challenges with structured thinking, creativity and a solution-oriented mindset

• Commercial Mindset: Experience working with cross-functional teams and distributor partners

• Creative Problem-Solver: Bring fresh ideas and a “can-do” attitude to every challenge

• Growth Mentality: Curious, adaptable and focused on progress — every single day

• Fluent in English

What’s next

If this position sounds interesting, please hit the apply button now!

We understand your resume might not be up to date and recommend that you apply with what you have or your LinkedIn Profile. Flora Food Group is dedicated to building an inclusive and diverse workplace, we understand that you might not meet all the requirements stated in the description, but we encourage you to apply anyway. You might be the right candidate for this role or other roles. 

Flora Food Group is an employer committed to diversity and inclusion in the workplace and equal opportunities for all. We recruit based only on values, qualifications, performance, skills, behaviours, experience, and knowledge. We ensure job advertisements are free from unintentional bias.

No personal characteristics should be a barrier to joining Flora Food Group. We prohibit discrimination and harassment based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or other personal characteristics.