Category Development Analyst

Tayto Snacks is home to Ireland’s most iconic snack brands including Tayto, Hunky Dorys and King crisps. We also distribute other household names including Hula Hoops, Popchips and KP Nuts.

We employ approximately 400 people in Ireland and our head office is in Ashbourne, Co. Meath – 40 minutes from Dublin city centre.  Tayto Snacks is proud to be part of the Intersnack Group, Europe’s leading producer of savoury snacks, operating in around 30 European countries.

At Tayto Snacks we are passionate about people and proud of the exciting, rewarding careers we offer.

Title: Category Development Analyst

Reporting line: Head of Category & Insights

Department: Commercial

Location: Stratus House, IDA College Park, Blanchardstown Rd, Co.Dublin, D15 PEC4

The Category Development Analyst is responsible for supporting the Category Team through understanding business and analytical insights. Key areas of responsibility include the updating of market reports and sales performance of the market. This will support the achievement of increased market share, sales and profitability for Tayto Snacks’ brands within the Irish savoury snacks market. 

Key Duties

Reporting to Category Manager and assisting on category projects.

Updating of Sales reports from all Data Providers (Nielsen, Dunnhumby, Talysis)

Updating Plan on a page report, Kettle report

Performing data analysis on the market

Completing category review decks to report on market performance

Creation of competitor Trackers to measure NPD performance in the market

Managing coding across all data platforms – Nielsen, Dunnhumby, Talysis

Building planograms and using sales data to decide on planogram layout and positioning.

Share update reports internally to the sales and marketing team

Regular store visits to understand the market dynamics

Basic Requirements:

3rd level degree is desirable.

Strong-level proficiency with Excel, PowerPoint.

Support the Category Manager in building Range Review presentations and sharing insights with cross functional teams.

The ideal candidate would have 1 -2 years’ experience in a similar field.

Knowledge/Skills/Abilities:

A passionate and driven person with a real desire to win

Strong analytical skills with the ability to collect, organize, analyse, and disseminate significant amounts of information with attention to detail and accuracy. Ability to interpret large amounts of sales data is critical

Strong competent understanding of using Microsoft Excel, PowerPoint and Word

Good knowledge of FMCG market and Irish retailers is an advantage

Collaborates with the other departments to support overall department goals and objectives.

Ability to work within a team and to influence others to achieve results

Prepared to learn rapidly and grow within the role. There is a strong learning curve due to the amount of data sources to master. Nielsen, Dunnhumby, Talysis, Spaceman.

Strong planning, organisation and problem-solving skills

Solid presentation and written/verbal communications skills.

Strong interpersonal skills with a collaborative / team-based style

Full clean drivers licence (this role will involve travel to attend internal/external meetings)

If you feel you have the skills and experience to apply for this role, please do so by applying above before Friday 8th of May 2026

This job description is intended as a summary of the primary responsibilities and qualifications for this position, it is not intended as inclusive of all duties an individual in this position might be asked to perform or that may be required to do either now or in the future.

Tayto Snacks is an Equal Opportunities Employer