Casting Director, UGC Creators

The Casting Director for UGC Creators is responsible for finding, vetting, and managing creators who authentically represent Everyday Dose across performance marketing and lifecycle channels.

This role is not about influencer partnerships or brand deals. It is about casting real people with real presence who can deliver high-performing, believable, on-brand content at scale.

You will own the creator pipeline end-to-end from sourcing and auditions, to ongoing performance feedback, ensuring we consistently work with creators who convert, retain trust, and feel unmistakably Everyday Dose.

Requirements:
Creator Discovery & Casting

• Source UGC creators across platforms (TikTok, Instagram, YouTube Shorts, etc.)

• Identify creators who: Feel credible and trustworthy on camera, speak naturally about wellness, routines, and real lif, and align with Everyday Dose’s core customer (especially women 35–55)
• Cast creators for: Paid social ads, testimonials, educational content, lifestyle and ritual-driven creative, and maintain a high-quality, diverse creator roster

Auditions & Vetting

• Develop audition briefs and prompts
• Evaluate creators on: On-camera presence, believability, emotional resonance, ability to follow directions, and performance potential (not just vibes)
• Pressure-test creators for repeatability and longevity, not one-off hits

Creator Management

• Own creator onboarding, expectations, and ongoing communication
• Partner with Creative Strategy to: Match creators to the right creative territories and provide feedback based on performance data
• Manage creator output volume, timelines, and consistency
• Build long-term relationships with top-performing creators

Performance & Feedback Loops

• Work closely with Growth and Creative to understand: Which creators perform, why they perform, and when they fatigue
• Use performance data to refine casting decisions
• Sunset underperforming creators and scale winners with intention

Process & Systems

• Build scalable systems for: Creator sourcing, tracking performance by creator, contracting and usage rights
• Help establish best practices around creator diversity, authenticity, and brand safety

What Success Looks Like

• Everyday Dose has a bench of high-performing UGC creators, not scrambling for talent
• Performance creative feels human, trustworthy, and repeatable
• Creators are cast intentionally for roles, not randomly pulled from the internet
• Top creators improve over time through feedback and iteration
• Paid creative scales without losing credibility or soul

Who You Are

• 3–6+ years experience in: UGC casting, creator management, performance creative operations, influencer marketing with a performance lens
• Deep understanding of: What makes UGC convert (and what kills trust) and platform-native content styles
• Highly organized, proactive, and opinionated (in a good way)
• Strong taste and intuition but grounded in results
• Comfortable working cross-functionally and fast

What You’re Not

• An influencer partnerships manager focused on reach
• Someone who prioritizes follower count over authenticity
• Hands-off about performance
• A passive coordinator. This role requires judgment

Benefits:
• Competitive salary
• Health insurance
• Health stipened
• 401K
• Unlimited PTO
• Unlimited Everyday Dose