Casino CRM Specialist

📢 Join Novibet as a Casino CRM Specialist!

Are you ready to take on a key role in a dynamic, fast-growing company? If you have a passion for CRM and thrive in a fast-paced environment, this could be the right opportunity for you.

Who We Are

Founded in 2010, Novibet is an established GameTech company operating in Europe, the Americas, and ROW countries (Greece, Brazil, Ireland, Finland, Mexico, Chile, Ecuador, Cyprus, and New Zealand), with hubs in Greece, Malta, Brazil, and Mexico and 1200+ employees across all countries of operation. We are committed to staying at the forefront of technological advancements, continually pushing boundaries and delivering seamless entertainment and online gaming experiences to our rapidly expanding customer base.

Why Novibet

At Novibet, you are empowered to excel, prioritising growth through listening and learning as part of a group of forward-thinkers and doers continuously adapting to new challenges. We are equally committed to fostering a positive, inclusive, and supportive workplace culture that empowers every individual to thrive.

Join us, and you will be part of a team of over 1,200 people worldwide that values collaboration, innovation, and personal growth.

What We are looking for

As a Casino CRM Specialist in Novibet, you will be responsible for planning, executing, and optimizing multi-channel customer relationship management campaigns related to the Casino product. You will work closely with the Marketing, Product, and Data teams to ensure our players receive personalized, engaging, and timely communications across all touchpoints.

What you will work on

• Plan, coordinate, and execute CRM campaigns across various channels (email, SMS, push notifications, in-app messaging, etc.) to drive retention and conversion for casino players.
• Collaborate with the Head of CRM to execute CRM strategies aligned with Novibet's overall marketing objectives.
• Partner with global team and lead negotiations with casino providers, resulting in favourable promotional deals.
• Handle the rewards strategy, determining timing, amount and segmentation of incentives to maximize retention and revenue optimization.
• Analyze customer data, market trends and campaign performance metrics to identify opportunities and areas for improvement, optimizing campaign effectiveness.
• Develop Casino CRM roadmaps including market opportunities, providers deals, launches and other relevant activities.
• Partner with marketing and creative teams to develop compelling and relevant content for CRM and outbound campaigns that resonate with the target audience.
• Conduct competitor analysis to inform strategies that enhance player engagement and maximize revenue.
• Develop and manage personalized customer journeys tailored to the Casino user, ensuring targeted communications at each stage of his lifecycle using CRM tools like Optimove.
• Conduct A/B testing on campaign elements to identify the most effective strategies and iterate based on results.
• Regularly review and analyze CRM activities, generate regular reports and make actionable recommendations to improve ROI and customer experiences.

Requirements:
What you bring

• Prior experience in CRM campaign management within the i-Gaming industry or similar online industries is highly desirable. Experience with online Casino product is a plus.
• Strong data analysis skills to interpret campaign metrics and make data-driven decisions.
• Ability to come up with innovative and creative ideas for CRM campaigns that can capture the attention of the target audience.
• Familiarity with CRM tools and platforms for campaign execution, automation, and analysis like Optimove.
• Collaborative mindset to work effectively with cross-functional teams, including marketing, product, and data analytics teams.
• Strong organizational and time management skills to handle multiple campaigns and meet deadlines.
• Being a Casino player is a plus.

Benefits:
What we offer

We truly value our people at Novibet! Within our vibrant, dynamic, and fast-paced environment, we encourage everyone to reach their full potential while enjoying every step of the journey. Here's how we make that happen:

💰Competitive Compensation: Attractive salary and bonus scheme

🧑‍⚕️Health insurance: Group health & medical insurance package

💻Top-Notch Equipment: All the tools you need for your role

🚀Career Growth: Focused career development, performance management, and training opportunities

🌍Inclusive Environment: A welcoming, international, and multicultural team

🎉Engaging Activities: Exciting events, sports, and team-building activities

At Novibet we value diversity and are committed to an inclusive and equitable workplace. All decisions regarding recruitment, hiring, promotion, compensation, employee training and development, and all other terms and conditions of employment, are made without regard to race, religious beliefs, color, gender identity, sexual orientation, marital status, disability or chronic disease, age, ancestry or place of origin.