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Casino Content Editor - North American Markets

Legend

Halifax, Canada Hybrid permanent

Posted: October 17, 2025

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Quick Summary

We're building next-level player experiences. With 20+ years of proven success we’re the world's leading Sports and Gaming marketing company.

Job Description

About Legend

At Legend, we're building next-level player experiences. With 20+ years of proven success we’re the world's leading Sports and Gaming marketing company.

Our people are our edge. 600+ sharp, ambitious Legends across 22+ countries who move fast, learn quickly and win together. Here growth isn’t a perk, it’s the standard. You’ll stretch, level-up and carve out a career as bold as the products we build. We celebrate wins and create experiences that people talk about for years - for our players & for each other. If you’re ready to shape the future of player experience and enjoy the ride while you do it, this is where you’ll thrive.

The Role:

Legend is hiring a Casino Content Editor, reporting directly to our Content Manager. This role will support our North American brands to launch and optimize high-quality iGaming content in the market.

You’ll be working across an exciting portfolio of Gaming brands in our global portfolio. In this role, we value diverse perspectives and encourage you to apply even if you don't meet every qualification listed.


Your Impact::
• Write new pages and optimize existing content to make it engaging for our North American Gaming audiences using your editing, proofreading and publishing skills.
• Produce optimized content that engages our audiences and meets SEO best practices, using tools like Ahrefs, SemRush and SurferSEO to recommend ways we can optimize our content.
• Managing external writers to ensure deadlines are being met and content is to a high standard.
• Work towards deadlines and seasonal goals to achieve wider company targets.
• Use your skills and keen eye to suggest new, innovative ways of engaging our Gaming audience and expanding our reach in the market.
• Work as part of a high-performing team and set personal development goals to continually grow your own skillset.
• Collaborate with other teams in the company, including Country Managers, Product, UX Design, and Engineering.


What You'll Bring::
• Managing external writers to ensure deadlines are being met and content is to a high standard.
• Experience as a Content Editor or Content Writer role for English-speaking markets. Ideally within the Gaming industry and North American markets. Responsible for editing and optimizing web content.
• Hands-on experience with SEO from a previous role and experience using metrics to monitor/validate content success.
• A “can do” attitude that thrives when working to deadlines in a fast-paced and rapidly changing environment.
• Be self-motivated, imaginative and confident in working on your own initiative and with autonomy.
• Team player mentality. We like to work with friendly people who thrive when working collaboratively.
• Improvement mindset. Constantly striving to learn, develop and grow – you embrace feedback.


The Interview Process::
• 1st: Initial Chat with Talent Partner (30 mins via Zoom)
• 2nd: Interview with our team, Interviewer 1 and Interviewer 2 (1 hour video via Zoom)
• 3rd: Take home task - you will be given 3 days to complete the task
• 4th: Final interview with our team, Interviewer 1 and Interviewer 2 (1 hour video via Zoom)


Why Legend?:
• Competitive salaries.
• Matched pension contribution.
• Health insurance.
• 20 days annual leave allowance and two extra days to celebrate your birthday and a life event day.
• Flexible working to suit you "work your way".
• Annual discretionary bonus linked to business and personal performance. Long-term incentive plan to share in the growth of our business.
• Individual learning and development budget.
• Paid sabbatical when you hit milestones.
• Company-wide social events.


Legend is an Equal Opportunity Employer, but that’s just the start. We believe different perspectives help us grow and achieve more. That’s why we’re dedicated to hiring and developing the most talented and diverse team- which includes individuals with different backgrounds, abilities, identities and experiences. If you require any reasonable adjustments throughout your application process, please speak to your Talent Partner or contact the team on [email protected], and we'll do all we can to support you.

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