Care Content Design Lead

Careem is building the Everything App for the greater Middle East — making it easy to move around, order food and groceries, manage payments, and more. Our purpose is simple: to simplify and improve people’s lives and build an awesome organisation that inspires.
Since 2012, Careem has enabled earnings for over 2.5 million Captains, simplified the lives of more than 70 million customers, and built a platform where the region’s best talent and entrepreneurs thrive. We operate in 70+ cities across 10 countries, from Morocco to Pakistan.

We’re now entering our next chapter — one powered by AI. We’re looking for AI talent: curious problem-solvers who know how to apply AI to build tools, automate workflows, and create real impact. Whether it’s streamlining operations, enhancing customer experience, or reimagining internal systems — we want people who can make Careem work smarter and move faster.

About the role

We are looking for a creative and detail-oriented Content & Graphics Designer to join our Care team. In this role, you will be responsible for shaping the communication, training, and branding experience across our Care department. You will create compelling written and visual content that supports our multi-vertical super app services, including food delivery, groceries, shops, home services, laundry, payments, transfers, and more.

This role combines content writing, copy design, graphics, and branding to deliver engaging, clear, and effective materials for both customers and internal teams.

What you'll do

Customer-Facing Content

• Develop and maintain App Help Centre articles with clear, empathetic, and concise writing.

• Create visuals, infographics, GIFs, and motion graphics to simplify complex processes and enhance self-service support.

• Write customer-friendly copy that aligns with Care tone of voice and brand guidelines.

Internal Knowledge & Training

• Produce knowledge base articles and training content for Care agents, blending strong copywriting with supportive visual design.

• Develop multimedia training assets to help onboard and upskill Care teams.

Branding & Visual Identity

• Design and manage brand assets (logos, templates, internal visuals) for Care communications.

• Support branding for Care office buildings and events, ensuring alignment with the company’s identity.

• Collaborate with Marketing and Design teams to maintain consistency of brand messaging.

Collaboration & Innovation

• Partner with Care, Product, and Design teams to ensure alignment of messaging, tone, and visuals.

• Explore and utilize AI-powered tools (for copywriting, design, and content generation) to improve efficiency and creativity.

• Stay updated on content strategy, design trends, and AI advancements, proposing fresh ideas for better customer and agent experiences.

What you'll need

• Bachelor’s degree, preferably in Graphic Design, Communication, Multimedia, or related field.

• Proven experience as a Content Designer, Graphic Designer, Copywriter, or Multimedia Specialist, ideally within tech, e-commerce, or service industries.

• Strong portfolio showcasing:Visual design (graphics, infographics, motion assets).

• Copywriting and content writing (customer-facing & internal).

• Brand asset development (templates, guidelines, branding projects).

• Proficiency in design tools such as Adobe Creative Suite (Illustrator, Photoshop, After Effects), Figma, or Canva.

• Experience using AI tools (e.g., ChatGPT, MidJourney, Adobe Firefly, Runway, or similar) for content creation, copywriting, and design.Ability to create animated visuals (GIFs, short-form motion graphics).

• Excellent written communication skills with the ability to craft clear, empathetic, and on-brand content.

• Strong project management skills, able to balance multiple projects and deadlines.A keen eye for detail, creativity, and innovation.

What We Offer

• The opportunity to work in a fast-paced, multi-vertical environment with a mission to Improve the lives of millions across the region while building an organization that inspires.

• A chance to shape the voice, visuals, and brand identity of the Care department at one of the region’s most innovative companies.Collaboration with passionate teams across Product, Design, and Care.

• A culture that values creativity, ownership, experimentation, and growth.

What we’ll provide you

We offer colleagues the opportunity to drive impact in the region while they learn and grow. As a full time Careem colleague, you will be able to:

• Work and learn from great minds by joining a community of inspiring colleagues.

• Put your passion to work in a purposeful organisation dedicated to creating impact in a region with a lot of untapped potential.

• Explore new opportunities to learn and grow every day.

• Work 4 days a week in office & 1 day from home, and remotely from any country in the world for 30 days a year with unlimited vacation days per year. (If you are in an individual contributor role in tech, you will have 2 office days a week and 3 to work from home.)

• Access to healthcare benefits and fitness reimbursements for health activities including gym, health club, and training classes.