Cards Director

Straitsx

Singapore permanent

Posted: May 4, 2026

Job Description

About the Role

The Director of Cards is a senior leadership role responsible for the end-to-end strategic development, launch, and management of consumer credit, debit, and charge card portfolios. You will blend data-driven product analytics with creative marketing execution to drive double-digit growth and optimize the customer journey. This role requires a seasoned professional capable of managing complex partnerships with card schemes, leading cross-functional teams, and navigating the intersection of traditional banking and emerging fintech infrastructure.

What You Will Do

• Spearhead the execution of card strategies for consumer credit and charge card products to maximize market share.

• Deliver measurable business growth, consistently striving for double-digit increases in billings and customer acquisition through innovative product refreshes.

• Forge and manage strategic alliances with card schemes to accelerate the time-to-market for new products and secure marketing support.

• Lead the acquisition of new scheme licenses and the launch of multiple card programs annually.

• Streamline workflows and implement system enhancements to boost productivity and efficiency within the cards business.

• Build strong relationships with internal departments—including Compliance and Tech—and external merchants to translate market needs into product offerings.

• Drive award-winning campaigns focused on personalization and service excellence to enhance brand loyalty.

What We Are Looking For

• At least 10–15 years of experience in product and marketing leadership specifically within the credit, debit, and charge card sector.

• Demonstrated ability to launch high-impact card programs and obtain new card scheme licenses within tight timeframes.

• High proficiency in product analytics and data-driven decision-making to manage P&L and monitor market landscapes.

• Experience in tech-enabled financial rails, including mobile applications, payment APIs, or stablecoin-native settlement layers.

• Exceptional skills in team coordination and managing multi-faceted relationships with vendors, merchants, and bank partners.

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