Capital Equipment Sales Representative (Atlantic Region Candidates Only)
Latitudeinc
Posted: February 25, 2026
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Quick Summary
A Capital Equipment Sales Representative is responsible for driving revenue growth by selling high-value medical equipment to hospitals, health systems, outpatient centers, and specialty practices. The ideal candidate has experience selling capital equipment and a proven track record of closing large, strategic deals.
Required Skills
Job Description
Position Summary:
We are seeking a results-driven Capital Equipment Sales Representative to drive revenue growth by selling high-value medical equipment to hospitals, health systems, outpatient centers, and specialty practices. This role requires a consultative sales approach, strong clinical and financial acumen, and the ability to manage long, complex sales cycles involving multiple stakeholders.
The ideal candidate has experience selling capital equipment and a proven track record of closing large, strategic deals. This position is mostly remote with up to 20% travel in Midwest region
This position includes base salary and a commission/ bonus plan.
Candidates must live in one of the following states: Delaware, Maryland, New Jersey, Pennsylvania, Virginia and WV
#LAT
Responsibilities::
• Sales & Business Development
• Identify, target, and develop new business opportunities within assigned territory.
• Sell high-value medical capital equipment (e.g., imaging systems, surgical equipment, diagnostic devices, laboratory systems).
• Manage full sales cycle from prospecting through contract negotiation and closing.
• Build and maintain strong relationships with C-suite executives, physicians, clinical staff, supply chain leaders, and biomedical departments.
• Conduct product demonstrations, presentations, and on-site evaluations.
• Develop strategic account plans to penetrate and expand key accounts.
• Meet or exceed quarterly and annual revenue quotas.
• Consultative & Financial Selling
• Understand clinical workflows and align solutions to customer needs.
• Develop ROI analyses, cost justification proposals, and capital budget presentations.
• Assist customers in navigating capital approval processes.
• Respond to RFPs and manage competitive bid processes.
• Territory Management
• Maintain accurate sales forecasts and pipeline management in CRM system.
• Monitor market trends, competitor activities, and industry developments.
• Coordinate with internal teams including clinical specialists, service engineers, and operations to ensure successful implementation.
• Travel throughout assigned territory (20%).