Campaign Retention Manager

About Kinesis:

Kinesis is a leading fintech company delivering a revolutionary global monetary system that leverages blockchain technology while being fully backed by physical gold and silver. We provide users with a secure platform to deposit, purchase, and trade precious metals, which are digitised into tokenized assets for real-world applications in Web3 and payment services.

By joining Kinesis, you will be at the forefront of a financial movement advocating for sound money principles and providing individuals with tools to protect their wealth from inflation and political corruption. Our industry-first solutions include crypto debit cards, merchant payment systems, stablecoins, and a fully integrated exchange, making Kinesis a leader in financial innovation.

If you are a social media expert who lives and breathes digital engagement and wants to be at the forefront of a movement advocating for financial independence, we’d love to hear from you!

Apply now to join Kinesis and help shape the future of money.

About the Role:
The Campaign Retention Manager is a key operational role within Marketing Operations, responsible for executing and optimising all customer retention and lifecycle campaigns across the retention stage of the customer journey.

Reporting to the Head of Growth, this role owns the end-to-end delivery of onboarding, education, cross-sell, referral, and re-engagement campaigns. Acting as the operational bridge between Growth, CRM, Marketing, Product, and Compliance, the role ensures communications are personalised, performance-driven, and fully compliant within a regulated fintech environment.

This is a hands-on role requiring strong experience in lifecycle marketing, segmentation, analytics, and financial regulatory compliance (GDPR, KYC, and financial promotions governance).

Key Responsibilities:

Manage all retention-stage lifecycle campaigns and communications

Operationalise retention strategies defined by Growth and CRM leadership

Create, build, deploy, and optimise CRM journeys across email, push, in-app messaging, and SMS (where compliant)

Help identify growth opportunities, optimisations, churn risks, and engagement drop-offs, and implement lifecycle interventions

Maintain complex audience segmentation frameworks

Monitor retention, performance, and report against defined KPIs

Lead A/B testing and test-and-learn initiatives to improve engagement and retention

Ensure all communications comply with GDPR, KYC, consent management, and financial regulations

Collaborate with Content, Creative, Product, and Marketing stakeholders to ensure consistent, compliant execution

Maintain governance documentation, including Campaign briefs, segmentation logic, journeys, and compliance processes

Identify opportunities to improve automation, personalisation, and operational efficiency

What We’re Looking For:

5+ years’ experience in lifecycle or retention campaign management

Good understanding of marketing automation, triggers, segmentation logic, and QA within CRM platforms and other marketing tools

Strong understanding of customer lifecycle management and retention strategy

Hands-on experience with CRM and marketing automation platforms

Advanced segmentation and audience management experience

Analytical skills with experience using CRM and app analytics

High attention to detail in QA, compliance, and campaign execution

Excellent cross-functional communication skills

Organised, process-driven, and comfortable working in a fast-paced environment

Bonus Skills/ Nice to have:

Experience within fintech or regulated financial services

Passion for crypto, blockchain technology, financial sovereignty, and alternative economic models

Working knowledge of GDPR, KYC processes, and financial promotions regulations

Advanced testing and experimentation experience

Agle marketing trained

What We Offer:

Remote Role: Work from anywhere with a flexible schedule.

Competitive Salary & Performance-Based Bonuses: Achieve growth KPIs and earn additional rewards.

Professional Development: Opportunities to expand your skills and stay ahead in the industry.

Supportive & Collaborative Culture: Join a passionate global team dedicated to reshaping the financial system.