Campaign Planner EMEA

Your Role in Our Story:

The Marketing Strategist / Campaign Planner plays a central role in translating ACT’s business objectives into integrated, data-driven marketing strategies across the EMEA region. This person will act as the key bridge between commercial priorities and marketing execution — leading the planning, coordination, and performance measurement of multi-channel campaigns that drive awareness, engagement, and qualified pipeline growth.

This is a hands-on strategic role for a marketer who thrives on connecting insight, creativity, and analytics — ensuring that every campaign directly supports business impact.

In essence, your role involves:

1. Strategic Planning & Campaign Development

• Translate business and commercial objectives into quarterly marketing plans and integrated campaign roadmaps.

• Define campaign goals, audiences, messages, and KPIs in collaboration with Front Office, R&D, and Sustainability Team.

• Coordinate multi-channel campaign execution (email, digital, events, paid media, content, social) ensuring consistent brand and message alignment.

• Manage go-to-market planning for new markets and sustainability offerings (MEA and Spain expansion, Scope 3 solutions, industry focus).

2. Performance Management & Optimization

• Establish campaign dashboards and reporting frameworks to measure impact, conversion, and ROI.

• Work closely with Marketing Operations to track campaign contribution to pipeline and optimize lead flow.

• Identify insights from performance data to inform future planning and strategic priorities.

3. Cross-Functional Collaboration

• Partner with EMEA Front Office Teams to align campaigns with market needs and business objectives.

• Collaborate with global brand, content, and digital teams to adapt global campaigns to EMEA markets, when applicable.

• Coordinate with event counterparts to integrate campaigns with ACT’s key events calendar.

4. Content & Creative Briefing

• Create clear briefs for content, design, and digital execution teams.

• Ensure campaign messaging aligns with ACT’s brand voice and value proposition.

• Support localization of content and assets for priority markets (UK, DACH, France, Spain, Middle East).

Your Expertise:

To be successful in this role, we are looking for candidates with the following qualifications and attributes:

• 5+ years of experience in B2B marketing in energy, sustainability, or tech industry.

• Proven experience building and executing integrated marketing campaigns that drive measurable business results.

• Willing to travel occasionally to our offices in Paris/Spain.

• Excellent project management and stakeholder coordination skills (Monday.com experience is a plus).

• Strong understanding of marketing analytics, CRM systems (Dynamics or similar), and marketing automation.

• Strong written and verbal communication skills in English, additional European language (e.g. French, German) is a plus.

• Strategic mindset with a hands-on, problem-solving attitude.

Key Competencies

• Strategic Thinking: Ability to connect commercial goals with marketing impact.

• Analytical Rigor: Confident in using data to inform decisions and demonstrate ROI.

• Cross-Functional Collaboration: Skilled at navigating between global and regional teams.

• Ownership & Agility: Capable of managing multiple projects and adjusting priorities dynamically.

• Sustainability Passion: Genuine interest in the energy transition and ACT’s mission.

Success Indicators

• Marketing-sourced pipeline growth.

• Improved lead conversion and campaign ROI tracking.

• Enhanced alignment between Sales and Marketing planning.

• Stronger market visibility across EMEA priority regions.

If you meet these criteria and are ready to contribute your expertise to a dynamic and challenging environment, we encourage you to apply.