Campaign Marketer

About us

• At Sierra, we’re creating a platform to help businesses build better, more human customer experiences with AI. We are primarily an in-person company based in San Francisco, with growing offices in Atlanta, New York, London, France, Singapore, and Japan.

• We are guided by a set of values that are at the core of our actions and define our culture: Trust, Customer Obsession, Craftsmanship, Intensity, and Family. These values are the foundation of our work, and we are committed to upholding them in everything we do.

• Our co-founders are Bret Taylor and Clay Bavor. Bret currently serves as Board Chair of OpenAI. Previously, he was co-CEO of Salesforce (which had acquired the company he founded, Quip) and CTO of Facebook. Bret was also one of Google's earliest product managers and co-creator of Google Maps. Before founding Sierra, Clay spent 18 years at Google, where he most recently led Google Labs. Earlier, he started and led Google’s AR/VR effort, Project Starline, and Google Lens. Before that, Clay led the product and design teams for Google Workspace. 

What You'll Do:

• Own Sierra’s top account program: Lead strategy, execution, and reporting for our top accounts, aligned with Sales and Marketing Ops. Drive deal acceleration through account-specific messaging, content, and campaigns. Partner with AEs to deeply understand account priorities, deal dynamics, and expansion opportunities.

• Operate as a marketing generalist: This is a small but mighty team, so no task is too small or too strategic. You’ll own everything from creating landing pages and developing content to setting up campaigns and analyzing results. You’re excited to shape Sierra’s presence globally and thrive in ambiguity as we scale.

• Build high-impact account experiences: Develop tailored assets across the buyer journey, one-pagers, landing pages, and personalized content. You’ll identify patterns across accounts and translate insights into reusable plays, messaging feedback, or thought leadership where appropriate.

• Leverage events & hospitality: Partner closely with the Events team to design curated TAP experiences within larger moments (e.g., executive dinners, customer onsite visits, flagship conferences). Help define what a “Top accounts track” looks like for priority events and when bespoke experiences are worth the investment.

• Experiment & innovate: Own a dedicated test-and-learn mindset – pilot new ideas like direct mail, bespoke experiences, creative paid placement/OOH, or unconventional account touches. Ability to evaluate what works versus what doesn’t quickly.

Partner with cross-functional peers: Partner with Product Marketing on executive- and industry-specific positioning. Work with GTM Ops to ensure clean targeting, tracking, and reporting at the account level. Collaborate with Campaigns to selectively amplify ABM insights into broader efforts.

What You'll Bring:

• 7+ years of B2B marketing experience at high-growth SaaS or AI companies.

• Proven experience in ABM, campaigns, or content/product marketing with a strong grasp of multi-channel planning and execution.

• Experience tailoring messaging to executive buyers and industries, or working with ABM-style personalization is a major plus.

• Passion for helping Sales succeed by creating beautiful and differentiated assets for them, while also creating and delivering the enablement programs to help them leverage those assets.

• Comfortable leading projects from strategy to execution—“soup to nuts”—with high attention to detail and tons of hustle.

• Strategic problem solver with strong analytical and storytelling skills.

• Experience managing external vendors and agency partners

• Expertise in Salesforce and Slack. Experience with Google Analytics, Hubspot, and Dreamdata is a major plus.

• Strong communication and presentation skills, with an excellent ability to connect through writing, presentations, and storytelling.

Even better...

• Executive marketing, Product marketing experience, Content marketing experience.

Our values

• Trust: We build trust with our customers with our accountability, empathy, quality, and responsiveness. We build trust in AI by making it more accessible, safe, and useful. We build trust with each other by showing up for each other professionally and personally, creating an environment that enables all of us to do our best work.

• Customer Obsession: We deeply understand our customers’ business goals and relentlessly focus on driving outcomes, not just technical milestones. Everyone at the company knows and spends time with our customers. When our customer is having an issue, we drop everything and fix it.

• Craftsmanship: We get the details right, from the words on the page to the system architecture. We have good taste. When we notice something isn’t right, we take the time to fix it. We are proud of the products we produce. We continuously self-reflect to continuously self-improve.

• Intensity: We know we don’t have the luxury of patience. We play to win. We care about our product being the best, and when it isn’t, we fix it. When we fail, we talk about it openly and without blame so we succeed the next time.

• Family: We know that balance and intensity are compatible, and we model it in our actions and processes. We are the best technology company for parents. We support and respect each other and celebrate each other’s personal and professional achievements.

What we offer

We want our benefits to reflect our values and offer the following to full-time employees:

• Flexible (Unlimited) Paid Time Off

• Medical, Dental, and Vision benefits for you and your family

• Life Insurance and Disability Benefits

• Retirement Plan (e.g., 401K, pension) with Sierra match

• Parental Leave

• Fertility and family building benefits through Carrot

• Lunch, as well as delicious snacks and coffee to keep you energized 

• Discretionary Benefit Stipend giving people the ability to spend where it matters most

• Free alphorn lessons

These benefits are further detailed in Sierra's policies and are subject to change at any time, consistent with the terms of any applicable compensation or benefits plans. Eligible full-time employees can participate in Sierra's equity plans subject to the terms of the applicable plans and policies.

Be you, with us

We're working to bring the transformative power of AI to every organization in the world. To do so, it is important to us that the diversity of our employees represents the diversity of our customers. We believe that our work and culture are better when we encourage, support, and respect different skills and experiences represented within our team. We encourage you to apply even if your experience doesn't precisely match the job description. We strive to evaluate all applicants consistently without regard to race, color, religion, gender, national origin, age, disability, veteran status, pregnancy, gender expression or identity, sexual orientation, citizenship, or any other legally protected class.