Campaign Manager

About Manna

At Manna, we're passionate about growing businesses that make a real difference. We don't work with just any company—we partner with organizations in healthcare, home improvement, and insurance that improve lives and contribute to a better society.

We combine advanced technology with deep market knowledge to craft exceptional customer experiences that drive sustainable growth. Our team operates with clear values: we're Caring, Authentic, Respectful, and Energetic (=CARE). We build long-term partnerships, not transactional relationships. We're motivated to make an impact, and we bring that energy to everything we do.

We operate through specialized labels:

• MedGen (helping medical device companies improve lives)

• Improof (helping home improvement companies raise living standards)

• Coverwise (We find customers the same, or better, coverage but for the best price)

We believe deep vertical expertise delivers better results than one-size-fits-all solutions.

The AI-First Approach

Manna is building the future of performance marketing by embedding AI into every part of our workflow. We're not just using AI as a side tool—we're reimagining how campaigns are briefed, launched, optimized, and reported through intelligent automation. This role sits at the heart of that transformation

Reports To
VP of Sales, North America

Mission
Own end-to-end campaign execution for U.S. clients. You turn sales commitments into live, optimized campaigns by managing onboarding, client communication, internal coordination, and campaign delivery with speed, clarity, and accountability. You're the bridge between our partners' growth goals and the execution that makes them real.

Core Outcomes

• Client Partnership
Act as the primary point of contact for U.S. accounts throughout their journey with Manna. From onboarding through ongoing delivery, you ensure our partners always know what's happening and feel confident in our execution. You embody our commitment to white-glove service and transparent communication.

• Campaign Launch Coordination
Coordinate new campaign launches by managing API setup, creative briefing, landing page selection, and targeting strategy. Work cross-functionally to get campaigns live efficiently while maintaining the quality standards our partners expect.

• Internal Coordination
Brief media buyers on targeting, creatives, and landing pages. Ensure weekly client calls happen, action items are tracked in Monday.com, and team members have what they need to execute. You're the connector who keeps everyone aligned and moving forward.

• Operational Support
Coordinate U.S. launches with support from the Operations Team Lead for new IT builds or custom reporting requests. Build increasing independence in managing standard campaign setups and help strengthen our U.S. operational capabilities.

• Performance Management
Monitor campaigns to ensure they meet CPL, margin, and volume targets. Flag performance issues early and work collaboratively with media buyers and sales to implement solutions. Remember: our partners care about volume stability and predictable results.

• AI-Powered Workflow Innovation
Lead the adoption and optimization of AI tools across campaign operations. Use AI for brief generation, creative analysis, performance prediction, reporting automation, and client communication. Continuously experiment with emerging technologies (ChatGPT, Claude, automation platforms, AI analytics tools) to make our processes faster, smarter, and more scalable.

You're not just using AI: you're helping define how Manna operates in an AI-native way.

Core Competencies

• Client onboarding (API setup, briefing, timeline management)

• Weekly client calls and AI-assisted follow-up tracking

• Campaign brief creation for media buy, creative, and CRO teams

• Launch coordination (targeting, creative approval, landing page selection)

• Issue escalation and resolution using predictive analytics

• (Automated) QBR preparation and delivery support

• Process documentation and continuous AI-driven improvement

• Building and maintaining prompt libraries and automation workflows

• Training team members on AI tool usage and best practices

Core Competencies

AI Fluency: You're comfortable experimenting with AI tools, building custom prompts, and identifying automation opportunities. You see AI as a collaborator that amplifies your capabilities.

Ownership: You manage the full cycle and take responsibility for outcomes

Communication: Clear, structured, and responsive with both partners and internal teams

Execution Speed: You move quickly while maintaining quality—because speed and accuracy both matter

Problem-Solving: You identify issues early and propose practical, technology-enabled solutions

Commercial Awareness: You understand margin, CPL, and volume dynamics and make decisions that support profitable growth

Innovation Mindset: You're curious about emerging technologies and proactive about testing new tools

Partnership Mindset: You build relationships, not just manage accounts: you genuinely care about our partners' success

What You Bring

• 3-4 years in account management, project management, or campaign operations (performance marketing experience is a plus)

• Proven ability to manage multiple clients and projects in a fast-paced environment

• Strong written and verbal communication skills (professional fluency in English)

• Solid understanding of digital marketing fundamentals (CPL, conversion funnels, targeting strategies)

• Demonstrated experience using AI tools (ChatGPT, Claude, Notion AI, automation platforms, or similar) to improve workflow efficiency

• Genuine excitement about AI and emerging technologies, you actively follow developments in AI and experiment with new tools

• Comfort with learning new technologies quickly and adapting to rapid change

• Genuine interest in healthcare, home improvement, or mission-driven businesses

• Detail-oriented, proactive, and collaborative working style

• Ability to work indepefndently while coordinating effectively across teams

• Alignment with Manna's values: Caring, Authentic, Respectful, Energetic

Tools You'll Use

• Monday.com for project and task management

• HubSpot for client communication tracking

• PowerBI for performance reporting

• LeadExpert for campaign routing and lead management

• AI tools (ChatGPT, automation platforms, and others) for brief creation, process optimization, and workflow enhancement

KPIs Tracked

1. Campaign Launch Time
Target: ≤ 7 days from kickoff for existing verticals

2. Weekly Call Completion Rate
Target: 95%

3. Client Issue Response Time
Target: ≤ 24 hours

4. Campaign Margin (U.S. accounts)

• Medgen: ≥ 40%

• Improof: ≥ 30%

5. Client Retention Rate
Target: ≥ 90%

6. Process Automation Initiatives
Target: At least 2 improvements per quarter

7. AI Tool Adoption
Target: Active use of AI tools in daily workflow

What Success Looks Like

• Partners trust you as their go-to person and proactively reach out with questions

• Internal teams receive clear, complete briefs that enable fast execution

• Campaigns launch on time with proper setup and tracking

• Performance issues are caught and addressed quickly

• You're continuously finding ways to work smarter using new tools and technologies

• Partners feel genuinely cared for and supported throughout their journey with us

The Manna Way

We're building an A-team, and we believe in being together. This role is based in our Toronto office with hybrid flexibility. We value face-to-face collaboration, shared lunches, and genuine connection. We prefer conversations over endless message chains. We support each other's growth through quarterly goals and 360-degree feedback. And we make time to celebrate together—because work should be meaningful and enjoyable.

Why This Role Matters

Sales closes deals. You make them work. This role bridges the gap between "sold" and "delivered" in the U.S. market. You're the operating engine that turns partner commitments into margin-positive, scalable campaigns while building stronger relationships along the way.

But you're also building something bigger: the AI-powered operating model that will define how Manna scales. You're not just executing campaigns. You're creating the intelligent systems that make execution faster, smarter, and more reliable.

Just like Manna: the unexpected gift that makes the impossible possible, you'll be the person who adds value, surprises our partners with exceptional execution, and helps exceed their expectations every day. And you'll do it by making AI work for humans, not the other way around.

Interested?

If you're ready to combine strong client relationship skills with cutting-edge AI tools to drive real business results, let's talk.