Campaign Management Lead North

Syngenta Group is one of the world’s leading sustainable agriculture innovation companies, with roots going back more than 250 years. Our 53,000 people across more than 100 countries strive every day to transform agriculture through tailor-made solutions for the benefit of farmers, society and our planet – making us the world’s most local agricultural technology and innovation partner. Syngenta Group is committed to operating at the highest standards of ethics and integrity. This is a commitment that we are making to investors, customers, society and employees. Syngenta Group is also committed to maintaining a workplace environment free from discrimination and harassment.

We are seeking a dynamic and strategic Campaign Management Lead for North to join our team iin Rabat Morocco. As a key member of our marketing leadership, you will be responsible for developing and executing innovative marketing campaigns that drive growth and market share in south area..

• Develop and implement comprehensive marketing campaigns for vegetables products, aligning with overall brand strategy and business objectives
• Lead cross-functional teams to ensure seamless campaign execution across various channels, including digital, traditional, and in-store
• Analyze market trends, consumer behavior, and campaign performance data to inform strategy and optimize results
• Manage campaign budgets effectively, ensuring maximum ROI and efficient resource allocation
• Collaborate with internal stakeholders and external agencies to create compelling creative concepts and messaging
• Monitor competitor activities and market dynamics to identify opportunities and threats
• Provide mentorship and guidance to junior team members, fostering a culture of innovation and excellence
• Present campaign results and recommendations to senior leadership, demonstrating the impact on business performance.

Critical success factors & key challenges

• Sound knowledge of business, risk management, financial modelling tools & techniques
• Understanding of crops and grower segments (e.g. campaign management, marketing offers, channel strategies, market research techniques)
• Ability to work across boundaries within Marketing Organization with Portfolio Leads, Market Intelligence Manager and Communication & Digital Lead but also outside with Crop Protection Development (CPD) Team and Sales Team
• To lookout for improvements and new ideas by checking competitor peers and other players in the agricultural industry to continually develop and upgrade knowledge and skills
• Generating new insights to influence strategic thinking

Bachelor's degree in Marketing, Business Administration, or related field; MBA or advanced degree preferred

• Minimum of 5 years of experience in marketing or advertising, with a focus on campaign management
• Proven track record of developing and executing successful marketing campaigns in the FMCG industry
• Strong understanding of the vegetables category, including market trends and consumer behavior in Morocco
• Excellent analytical skills with the ability to interpret data and translate insights into actionable strategies
• Proficiency in campaign management tools and marketing analytics platforms
• Outstanding leadership and team management skills
• Exceptional communication and presentation abilities, with the capacity to influence stakeholders at all levels
• Strong project management skills and ability to manage multiple campaigns simultaneously
• Fluency in English and French; Arabic language skills are a plus
• Demonstrated ability to work in a fast-paced, results-oriented environment
• Experience with budget management and financial planning for marketing campaigns

 

• Willingness to be implemented in the in-scope area
• Good English, French and Arabic language skillset required