Campaign Analyst

About Grab and Our Workplace

Grab is Southeast Asia's leading superapp. From getting your favourite meals delivered to helping you manage your finances and getting around town hassle-free, we've got your back with everything. In Grab, purpose gives us joy and habits build excellence, while harnessing the power of Technology and AI to deliver the mission of driving Southeast Asia forward by economically empowering everyone, with heart, hunger, honour, and humility.

Get to Know the Team

Grab's Demand team is the heartbeat of our organization, flexing its resilience and creativity to catalyze the company's consistent growth. We draw strength from our profound understanding of our customers' needs, and utilize this knowledge to tailor consumer journeys, promotions and services that cater incredibly well to them.

Get to Know the Role

As campaign analyst you will be providing comprehensive data and analytics support for national campaign planning, you will manage key success metrics across multiple portfolios while maintaining strong cross-functional relationships to ensure a cohesive and effective campaign structure. You will based onsite. You will be reporting to the manager.

The Critical Tasks You Will Perform

• Assist in planning national campaigns from a data-centric viewpoint, providing forecasts to determine campaign success metrics
• Monitor and analyze key P&L metrics for national campaigns with actionable insights for the continued iteration of campaigns. Responsible for alerting the business on potential issues that requires immediate action
• Develop and maintain BAU campaign dashboards, exploring automation as enhancements where possible
• Support forecasting and analysis for tactical campaigns and new product pilots

What Essential Skills You Will Need

• Bachelor's degree in Marketing, Statistics, Business Analytics, or a related field
• 2-3 years of experience in analytics
• Proficiency in data analysis tools such as Excel, SQL, and data visualization software
• Experience with campaign management platforms and marketing analytics tools
• Knowledge of A/B testing methodologies and optimization techniques
• Experience with statistical modeling and predictive analytics is a plus

 

Life at Grab

We care about your well-being at Grab, here are some of the global benefits we offer:

• We have your back with Term Life Insurance and comprehensive Medical Insurance.
• With GrabFlex, create a benefits package that suits your needs and aspirations.
• Celebrate moments that matter in life with loved ones through Parental and Birthday leave, and give back to your communities through Love-all-Serve-all (LASA) volunteering leave
• We have a confidential Grabber Assistance Programme to guide and uplift you and your loved ones through life's challenges.
• Balancing personal commitments and life's demands are made easier with our FlexWork arrangements such as differentiated hours

What We Stand For At Grab

We are committed to building an inclusive and equitable workplace that provides equal opportunity for Grabbers to grow and perform at their best. We consider all candidates fairly and equally regardless of nationality, ethnicity, race, religion, age, gender, family commitments, physical and mental impairments or disabilities, and other attributes that make them unique.