Business & Market Access Strategy Lead

In this role, you will lead Business Strategy and Market Access for Hong Kong & Macau, collaborating with leadership and key stakeholders to shape strategic direction, drive sustainable growth, and implement AI-powered innovations. You will oversee the development of payer value propositions, pricing strategies, and market access priorities to maximize patient access and ensure timely reimbursement across therapeutic areas.

Working cross-functionally, you will engage external and internal partners—including payers, government, commercial teams, and advocacy groups—to strengthen equity in treatment access, optimize patient journeys, and communicate the value of our therapies through evidence-based strategies.

Business Strategy:

• Collaborate with the Leadership team to develop and execute the Business Strategy Roadmap for Hong Kong & Macau. This includes initiating and managing external projects or partnerships with government bodies, institution, and other strategic stakeholders to achieve long-term business objectives.
• Lead the review and evolution of existing business models and strategies, exploring options across different therapeutic areas to ensure sustainable growth and organizational resilience.
• Lead business development efforts to identify, prioritize, and bring in new therapeutic areas that address unmet clinical needs, working with internal and external stakeholders to shape opportunities from concept through execution.
• Drive cross-functional alignment by facilitating regular strategy workshops and providing leadership in change management initiatives to support transformation goals. Act as a key liaison between internal teams and external partners to ensure seamless execution of strategic priorities.
• Drive the organisation’s AI enablement by assessing current AI fluency and partnering with internal team to identify and implement opportunities that leverage AI for enhanced business processes, productivity, and effectiveness.
• Identify and champion areas where AI solutions can foster innovation, such as automating market analysis, streamlining reporting, and supporting data-driven decision making. Collaborate with cross-functional teams to pilot new AI-powered tools and workflows that introduce fresh approaches to problem solving and enhance organisational productivity.
• Monitor emerging AI trends and technologies in the healthcare and pharmaceutical sectors, providing strategic recommendations on their adoption to support innovative business practices and new ways of working. Work closely with stakeholders to evaluate pilot projects and scale successful AI initiatives across the organisation.

Market Access：

• Develop and maintain the public and private payer value proposition and the pricing strategy in the different sectors over product life cycle and lead the business case development for the internal endorsement on pricing strategy
• Translate customer insights into knowledge and expertise that will optimize product reimbursement plans.
• Lead cross-functional teams to develop market access priorities/strategies and ensure its successful execution.
• Partner with commercial partners to drive timely and effective HA formulary & safety net enlistment strategies.
• Drive for new partnership initiatives/projects that focus on broadening patient profile and increasing access to Pfizer’s products.
• Identify and drive stakeholders’ partnership opportunities to enable successful enlistment.
• Provide the payer insight for market access strategy of new products/ indications and develop the scenario and business case to get the internal endorsement on the business case with access strategy.
• Undertake and / or commission price sensitivity research as needed to optimize the co-pay or out-of-pocket pricing dynamics.
• Scan the Market/ Competition landscape analysis to identify opportunity areas for novel and emerging solution in the patient ecosystem.
• Create frameworks to effectively measure and monitor key KPIs to create an insights-driven engagement strategy, across multiple communication channels to drive patient outreach.
• Responsible for unbranded Disease awareness communications and collaborate on unbranded material for patients, where permissible by local law.
• Conduct detailed need Gap Analysis and provide creative and effective solutions basis patients’ and caregivers’ unmet needs to improve the patient journey experience.

Qualifications：

• Bachelor’s Degree in Business, Pharmacy, Science, Health Sciences, Economics, Public Health.
• Extensive leadership experience in the pharmaceutical industry, typically with a minimum of 10 years in progressively senior roles encompassing operations, commercial, and strategic functions.
• Proven track record in market access, pricing, sales, product or brand management, business development, health economics, or key account management within the pharma sector.
• Demonstrated ability to lead cross-functional teams, drive operational excellence, and implement process improvements to support business growth and compliance.
• Strong understanding of regulatory requirements, quality standards, and risk management practices relevant to pharmaceuticals.
• Exceptional communication, negotiation, and stakeholder management skills, with the ability to build partnerships across diverse teams and external organisations.
• Capability to lead the organisation in adopting AI-driven processes and initiatives, empowering teams to build AI fluency and fostering a culture of innovation and continuous learning.
• Proficiency in both English and Chinese languages, with the ability to communicate effectively across multicultural environments, is essential for this role.

Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.

Market Access