Business Manager - Field Crops

Syngenta Seeds

Syngenta Seeds is one of the world’s largest developers and producers of seed for farmers, commercial growers, retailers and small seed companies. Syngenta seeds improve the quality and yields of crops. High-quality seeds ensure better and more productive crops, which is why farmers invest in them. Advanced seeds help mitigate risks such as disease and drought and allow farmers to grow food using less land, less water and fewer inputs.

Syngenta Seeds brings farmers more vigorous, stronger, resistant plants, including innovative hybrid varieties and biotech crops that can thrive even in challenging growing conditions.

Syngenta Seeds is headquartered in the United States.

Role purpose:

• Primary owner of liquidation and collections in Division
• Focus on the required demand generation activity with farmers for the growth of revenue from the sales region.
• Lead team of Territory Managers
• Plan, execute and supervise demand generation activities to dive liquidation
• Target achievement (value, volume), timely collections
• Handle channel inventory
• Phasing, FIFO, Forecasting
• Build and develop relationships with key channel partners
• Identify the right target segments and focus on the grower value propositions which are supported by the required marketing promotional activities.
• Empower and mentor team members
• Managed cross-functional stakeholder relationships
• For seamless operations and support LTO

Accountabilities:

• Business accountabilities at the sales region Level.
• Build and Execute the Sales plan and modus operandi to deliver the sales target for the responsible geography.
• Execute a plan for the growth of the responsible geography, increase market share, and lead growth.
• Ensure that the right people are available to deliver the business aspiration. Have a fully motivated, engaged, and energized workforce.
• Support the Division Managers in improving business contribution and profitable growth through a mechanism of better forecasting and reduced day sales outstanding.
• Deliver a strong channel engagement and campaign plan along with executing the Go-To-Market Strategy for effective business success.
• Ensure demand generation through FTPs, Farm Days, etc.
• Manage relationships with cross-functional teams for support – finance, supply, HR, marketing, etc.
• Any other responsibilities as assigned by a senior manager from time to time including Country/Division projects.

Knowledge, experience & capabilities

• Agro-industry experience
• Agriculture Graduate / Post Graduate
• Grower behavior and agro-business trends in the region
• Channel structures and behavior
• Sales and Marketing principles
• Local language

Critical experience:

• Track record in front line sales ~ 5-7 years
• Shown leadership skills and line management experience
• Consistent track record in being a good great teammate and team leadership skills
• Strong ability to understand customer needs, structure, and business drivers

Critical technical, professional, and personal capabilities:

• Sales communications and interpersonal relationship
• Basic Sales and Marketing discipline
• Leads distribution channels effectively, understand channel structure and dynamics
• Understands customer needs, market dynamics, and driven environment
• People management and Mentor skills
• Energetic personality and team orientation
• Result orientation

Critical leadership capabilities:

• Sets results-oriented strategic goals
• Communicates with impact
• Leads change and hold ambiguity
• Builds a culture of innovation
• Focuses on customers
• Manages for performance
• Develops people, organization, and self
• Collaborates across boundaries

Critical success factors & key challenges:

• Revenue and market share growth
• Profitability
• Accounts Receivable
• On-time collections record
• Inventory levels at C & F
• Identification of target segments and delivery of focused grower value propositions
• Liquidation targets
• Distribution coverage targets
• Sales team management and capability development
• Academic Qualification: Graduate / Postgraduate in Agriculture

People are at the heart of what we do: 

• Once a year Full body check 
• Competitive insurance scheme 
• Employee assistance program – to take care of your and your loved ones mental health 
• Paid Vacation of 30days, 12 Paid Holidays, Maternity and Paternity Leave, compassionate leaves
• Education assistance – for your career growth 
• People first culture translated into ‘Most Preferred place to work 2022-23 by Times group