Business Development Representative

About the Role 

We're looking for a Business Development Representative (BDR) to join our Sales team. In this role, you will play a key part in driving pipeline growth by identifying, engaging, and qualifying potential customers. Your day-to-day will involve outbound prospecting and converting inbound leads, always with the goal of generating new business opportunities for the sales team. If you're a motivated, coachable, and results-oriented individual with a passion for building relationships and driving impact—this is the role for you.

What You’ll Do

• Own and manage outbound prospecting and inbound lead conversion within an assigned territory, proactively identifying new business opportunities.

• Maintain CRM excellence by ensuring accurate and up-to-date data entry in HubSpot to support efficient sales processes.

• Develop personalized outreach strategies based on industry insights, pain points, and buyer personas.

• Execute strategic outreach via cold calling (30+ dials/day), personalized email sequencing, and LinkedIn engagement to connect with key decision-makers.

• Develop and nurture relationships within assigned accounts, mapping multiple contacts to build engagement and influence the buying process.

• Consistently meet and exceed KPIs related to outreach activity, lead qualification, and pipeline contribution.

• Master best-in-class prospecting techniques through continuous learning and adaptation of outreach strategies, objection handling, and messaging refinement.

• Work closely with Sales Leaders to refine ICP (Ideal Customer Profile), messaging and outbound campaigns.

• Qualify accounts based on ICP criteria, ensuring targeted and high-value outreach efforts.

• Conduct thorough research on organizations, key stakeholders, and industry trends to personalize outreach and maximize impact.

• Represent the company at industry events, conferences, and meetings when opportunities arise to expand brand awareness and network with potential customers.

What You Bring to the Team

• 0–2+ years of experience in B2B sales, business development, or lead generation (SaaS or healthcare experience is a plus).

• Bachelor's degree or college diploma in Business, Marketing, Communications, or a related field preferred.

• Willingness and ability to cold call C-suite executives and engage multiple stakeholders within organizations.

• Ability to manage and develop relationships across 1,000+ accounts using multi-threaded engagement strategies.

• Experience with CRM systems (HubSpot preferred) and familiarity with Outlook, ZoomInfo, LinkedIn Sales Navigator, and Gong.

• Self-starter with a positive attitude, persistence, and a results-driven approach to prospecting and pipeline development.

• Strong organizational and reporting skills to communicate activity tracking, pipeline updates, and performance.

• Excellent relationship-building skills and the ability to quickly establish credibility with prospects.

• Foundational understanding of the sales process, prospecting techniques, and lead qualification.

• A strong desire to grow within the organization—whether as a Senior BDR, Account Executive, or in a cross-functional role.

• Commitment to providing a high-quality experience for prospects, with a focus on uncovering and addressing challenges.

• Ability to thrive in a fast-paced, high-growth environment while managing multiple priorities.