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Business Development Representative (Digital Marketing)

RRDonnelley

Atlanta, GA, United States Remote permanent

Posted: March 12, 2026

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Quick Summary

Business Development Representative (Digital Marketing) role in Atlanta, GA, responsible for funneling leads to sales representatives.

Job Description

RRD is a leading global provider of marketing, packaging, print, and supply chain solutions that elevate engagement across the complete customer journey. The company offers the industry’s most trusted portfolio of creative execution and world-wide business process consulting, with services designed to lower environmental impact. With 22,000 clients, including 93% of the Fortune 100, and 32,000 employees across 28 countries, RRD brings the expertise, execution, and scale designed to transform customer touchpoints into meaningful moments of impact.

This role will funnel the leads to a sales representative to further qualify and close the sale. This position is purely a lead generation role and will not be responsible for further steps in the sales cycle. 

Responsibilities:

• Leverage proven prospecting techniques to initiate contact with clients for marketing.  This role will be aligned with our Marketing line of business and background in Marketing is preferred. 
• Generate interest in a discovery meeting with an established RRD Sales Executive.
• Identify multiple contact points within a supplied list of targets and position the value proposition of our products and services to entice the prospect to learn more about RRD through a discovery meeting.
• Conduct online research to better understand the prospect and contact points business objectives to better position RRD services.
• Generate a high-value sales pipeline through both strategic and targeted prospecting for Healthcare accounts.
• Collaborate with the sales team to develop a list of target prospects
• Develop and run a pipeline of prospects and provide top-class customer experience
• Effectively & smoothly transition a lead to an account executive following the first discovery meeting
• Actively utilize Salesforce for all activities related to Lead Generation
• Meet with Sales Leaders to evaluate strategy

• Bachelors Degree in Business, Communication, or related field.
• At least 2 years of experience in sales and telemarketing with an emphasis on cold calling.
• Ideal candidate would have Business Development experience in Digital Marketing. 
• Demonstrated ability to actively manage multiple tasks in an efficient manner
• Must be goal-oriented, persuasive, self-motivated, and an independent worker
• Experience with cold calling techniques and the use of Salesforce CRM technology to organize, track, and document activity.
• Candidates must be comfortable using multiple techniques and channels for reaching their contact points including but not limited to email, phone, social media, mail, etc.
• Ability to position different RRDs services to the different contact points within the same prospect account
• Strong time management and organizational skills
• Demonstrated ability to work independently
• Exceptional written and verbal communication skills
• Results Driven
• Persistence
• Persuasive
• Prospecting Skills
• Excellent Telephone Sales
• Understand how to solve business needs
• Demonstrated ability to close new business
• Objection Handling
• Resiliency and ability to handle rejections
• Professionalism

RRD's current salary range for this role is $43,000 to $62,000 / year. The salary range may be adjusted based on the applicable geographic location of the hired employee, and the range may change in the future. At RRD, it is not typical for an individual to be hired at or near the top of the range for their role and compensation decisions may vary based upon, but not limited to education, skills, experience, proficiency, performance, shift and location. Depending on the role, in addition to base salary, the total compensation package may also include participation in a bonus, commission or incentive program. RRD’s benefit offerings include medical, dental, and vision coverage, paid time off, disability insurance, 401(k) with company match, life insurance and other voluntary supplemental insurance coverages, plus parental leave, adoption assistance, tuition assistance and employer/partner discounts.

All your information will be kept confidential according to EEO guidelines.

#LI-LC4

All employment offers are contingent upon the successful completion of both a pre-employment background and drug screen.

RRD is an Equal Opportunity Employer, including disability/veterans

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