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Business Development Representative

Florencehealthcare

Atlanta, GA (US) permanent

Posted: September 29, 2025

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Job Description

What We Do:

Florence software advances cures by helping the world’s most important research sites do their best work. Our solutions are now used by over 30,000 research teams in 70 countries around the world—we’re the most widely deployed site workflow tool in the industry. By the end of the decade, we’ll double the pace at which new medicines get to market by doubling the output of trial site teams. To date, we were named a Deloitte Fast 50 business, G2 Category Leader, an Inc. & AJC best place to work, and an Inc. 5000 company five years in a row.

At Florence, we are committed to make the world a better place by accelerating research while providing an environment for our employees where they can be happy in their lives, enjoy their jobs, and grow.

What You’ll Bring to The Team

Florence is currently hiring for a Business Development Representative to support our rapidly growing sales team. As a Business Development Representative (BDR), you will report to the BDR Manager and work alongside our Marketing and Sales teams to identify and guide prospects through the sales process. Florence has access to a great deal of content and prospect intelligence tools, which will help you convert leads You will respond to inbound Marketing Qualified Leads, as well as prospect target accounts in order to build up your personal pipeline. You will call on strategic Life Sciences organizations and convert them, with the sales team, to qualified opportunities. Compensation is based on salary and incentives.

As a Business Development Representative, you will

• Learn and demonstrate an understanding of Florence’s solutions and the problems they solve.

• Work as a bridge between research, marketing and the sales team . Understand objectives of marketing campaigns and using them effectively for outreach

• Evangelize and qualify. Use effective judgment to invest in projects where the customer profile is a good fit.

• Educate prospects about our solutions. Have conversations with prospects to share information and gauge interest in our solutions.

• Maintain a high level of engagement and collaboration with clients. Keep the prospect moving toward a product demo.

• Document prospect/customer-related interactions in Salesforce.com.

• Learn, Earn and Grow. This is a personal growth opportunity. Be coached by experienced sales leaders that will guide your development to other sales roles. This role is designed to be a growth path to software sales.

The ideal candidate has

• 1+ years proven track record of generating leads, or related work experience

• The desire and skill to target prospects in a methodical approach.

• Excellent written, verbal and presentation skills.

• Experience/ability to quickly learn a new industry

• Ability to educate and qualify prospects

• The ability to learn and adapt and to fine tune your process.

• Bachelor’s Degree or equivalent work experience required

We’ll be extra excited if you have

• Exposure to healthcare or life sciences

• Experience sourcing new leads through various means (lists, websites, LinkedIn, etc.)

• Experience qualifying and nurturing leads within the SaaS/Technology industry

• Experience designing and executing prospect journeys to nurture leads

• Working knowledge of Salesforce, or similar CRMs

• Some history of success in sales.

What’s in it for you?

• Do well. We offer a competitive compensation package, medical and dental insurance, and office space in the heart of the city.

• Do good. We insist that health technology is the highest calling for software development. We pride ourselves on working on something bigger than ourselves; helping advance cures and therapies.

• Make the leap. Join our high-output culture to create innovative, modern, and purposeful software solutions.

Florence supports workplace diversity and does not discriminate on the basis of race, color, religion, gender identity or expression, national origin, age, military service eligibility, veteran status, sexual orientation, marital status, physical disability, or any other protected class.

Please be cautious of potential recruitment fraud. If you are interested in exploring opportunities at Florence Healthcare, please go directly to our Careers Page. Florence Healthcare will never ask you to pay a fee or download software as part of the interview process with our company. In addition, Florence Healthcare will not ask for your personal banking information until you have signed an offer of employment and completed onboarding paperwork that is provided by our People Operations team. All communications with Florence Healthcare employees will only be sent from @florencehc.com email addresses.

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