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Business Development Manager Bulgaria (Sofia)

Ajax

Sofia Remote permanent

Posted: January 22, 2026

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Job Description

Ajax Systems is an international tech company and the largest manufacturer of security systems in Europe, with over 4.5 million end users and 330K PRO users in more than 180 countries worldwide. The company offers end-to-end solutions for protecting homes and businesses оf any scale. To date, Ajax product portfolio includes 280 devices for intrusion protection, video surveillance, fire and life safety, and comfort and automation. The company employs 5, 000 specialists.

We develop local teams because we understand local experts best comprehend market specifics. The company has sales representatives worldwide, including Italy, Spain, Germany, France, the United Kingdom, the USA, Australia, South Africa and other regions. The Global Business Development team is like-minded people who share the ambitious goals of Ajax Systems.

The best software combined with powerful hardware has forever changed the perception of security systems for users and industry professionals. Being recognized at the biggest specialized exhibitions such as IFSEC, Expoprotection and Intersec, as well as winning prestigious awards from industry-leading media like PSI magazine and GIT SECURITY, today Ajax is one of the most awarded security systems in Europe.

Ajax Systems production includes four factories, two of which are located in Ukraine, one in Turkey and one in Vietnam. At the same time, the company's certification according to the ISO 14001 standard ensures a minimal impact of production on the environment. The selection of components for Ajax device manufacturing is determined by the presence of manufacturer declarations confirming compliance with RoHS requirements.

The company emerged against the backdrop of revolution and war. That's why resilience is the cornerstone of the brand's DNA, and the fight against evil by creating the best security and automation devices is Ajax unwavering mission.


Key requirements::
• 3+ years of sales experience working with security companies in Bulgaria.
• Good spoken and written English level.
• Great business sense
• Result-oriented mentality with the ability to function in a semi-autonomous environment
• Deep understanding of industry standards, channels, and sectors.
• Technical competence with security products
• Strong sales and technical presentation skills
• Ability to persuade and influence others
• Bachelor’s degree in business, engineering or related fields, preferred
• Maintain a professional appearance and provide a positive company image to the public
• Work requires regular travel to current and potential clients (this requires the possession of a valid driver’s license within employment).


Responsibilities::
• Present and sell company products, services and solutions to current and potential key clients (Alarm Receiving centers and security companies)
• Prepare action plans and schedules to identify specific sales targets and opportunities
• Operate as the lead point of contact for sales matters between the Company and the customers
• Proactively assess, clarify and validate customer needs on an ongoing basis
• Prepare and execute sales training presentations
• Assist with high-severity issue escalations as needed
• Manage account services through quality checks and other follow-up metrics
• Develop a trusted advisor relationship
• Follow up on sales leads and referrals
• Develop and maintain product knowledge
• Prepare a variety of status reports, including sales call activities, follow-ups and adherence to goals and objectives
• Communicate new product and service opportunities, special developments, information, or feedback gathered through field activity to appropriate company staff
• Coordinate the involvement of company personnel, including Sales Managers, Technical Engineers, Accounting, Logistics, Product Management, etc., in order to meet account performance objectives and customers’ expectations
• Participate in marketing events, such as seminars, trade shows, and telemarketing events


We offer::
• Competitive compensation package and transparent motivation system
• A product that sells itself
• Business trips
• Company car
• Laptop
• Payment for courses and conferences, we contribute to our staff
• A strong, well-coordinated team of professionals


We get to work every day and build a better security world for people. At Ajax Systems, we are all a part of something bigger than ourselves. Join us and be part of Ajax Systems company, where you will feel empowered to succeed!

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