Business Development Associate, New Grad

About AppLovin

AppLovin makes technologies that help businesses of every size connect to their ideal customers. The company provides end-to-end software and AI solutions for businesses to reach, monetize and grow their global audiences. For more information about AppLovin, visit: www.applovin.com.

To deliver on this mission, our global team is composed of team members with life experiences, backgrounds, and perspectives that mirror our developers and customers around the world. At AppLovin, we are intentional about the team and culture we are building, seeking candidates who are outstanding in their own right and also demonstrate their support of others.

Fortune recognizes AppLovin as one of the Best Workplaces in the Bay Area, and the company has been a Certified Great Place to Work for the last four years (2021-2024). Check out the rest of our awards HERE.

About AppLovin’s eCommerce Team

AppLovin is the market leader in performance advertising for mobile games. In 2024, we expanded into the ecommerce space, enabling brands to reach 150M+ U.S. daily active users in a variety of mobile games—scale that rivals the largest social platforms. In Q4, we reached a $1 billion annual run rate in gross advertiser spend in the ecommerce category alone.

Learn more about our fast-growing ecommerce beta: https://ecomm.applovin.com/

AppLovin's global team is composed of team members with life experiences, backgrounds, and perspectives that mirror our customers around the world. We are intentional about the team and culture we are building, seeking candidates who are outstanding in their own right and also demonstrate their support of others.

Please note that this role requires onsite presence at our Shanghai office.

About the Role

We are seeking a driven, analytical, and results-focused Business Development Associate to join our fast-paced and expanding eCommerce team in Shanghai. This is a unique opportunity to shape a new business line from the ground up and work at the intersection of performance marketing and business development within the rapidly growing eCommerce space.

In this client-facing role, you’ll partner with eCommerce brands to unlock growth by leveraging AppLovin’s marketing platform. You’ll build strong relationships with key stakeholders, help them optimize campaigns, and lead strategic initiatives that drive business outcomes. You’ll also work closely with AppLovin leadership and product experts to evolve our eCommerce advertising solution and drive adoption in the market.

Responsibilities

• Onboard eCommerce brands to our platform and educate them on AppLovin’s eCommerce growth solution.

• Understand what matters most to your partners and drive an action plan for their growth.

• Set up new campaigns for success by leveraging best practices for creative and performance targets.

• Define and analyze metrics to ensure success for our eCommerce partners.

• Become an expert on AppLovin’s mobile advertising products for eCommerce brands.

• Partner with the broader AppLovin Business Development team in the region.

Basic Qualifications

• Bachelor's degree or higher in related fields.

• Self-starter and eager to learn.

• Demonstrate outstanding analytical ability and strategic grasp of the “big picture”.

• Have experience prioritizing competing demands.

• Flexible team-player who can use drive, creativity, and initiative to move the organization forward.

• Fluent in English with ability to build convincing argumentation from complex data

• Demonstrated experience in handling large data sets, with a strong ability to analyze complex data and identify actionable patterns to drive strategic decision-making and optimize client outcomes.

• Proven interest in technology. Whether you’re an early adopter of gadgets, or an Excel whiz, or took a computer science class in school and loved it, we are a high tech and big data company where you will constantly have the opportunity to contribute business and product ideas.

Preferred Qualifications

• Experience in the e-commerce space and brand operations.

• A basic understanding of programming or scripting.

• A basic understanding of image and video editing software.

• Understanding of models for intelligent decision making, such as game theory, chess, or poker.

AppLovin has become aware of a scam targeting jobseekers with fake “app optimization” and similar roles. We do not ask our candidates to download apps or make any form of payment(s). AppLovin works with applicants through our Careers page and applovin.com email addresses. If you are contacted through other unofficial channels (such as WhatsApp or Telegram) or asked to download an app or make a payment, these contacts are not legitimate. Confirm the information here and contact us directly with any questions.

AppLovin is proud to be an equal opportunity employer that is committed to inclusion and diversity. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status, or other legally protected characteristics. Learn more about EEO rights as an applicant here.

If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send us a request at [email protected].

AppLovin will consider for employment all qualified applicants with criminal histories in a manner consistent with applicable law. If you’re applying for a position in California, learn more here.

To support an efficient and fair hiring process, we may use technology-assisted tools, including artificial intelligence (AI), to help identify and evaluate candidates. All hiring decisions are ultimately made by human reviewers.

Please read our Global Applicant Privacy Notice to learn more about how AppLovin processes your personal information.