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Business Development Associate (Lead Generation)_Australian Market

Confidential

Kuala Lumpur, Wilayah Persekutuan Kuala Lumpur, Malaysia permanent

Posted: January 30, 2026

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Quick Summary

A Business Development Associate (Lead Generation) role at Marcus Evans, working with clients in the Australian market, generating leads and driving business growth.

Job Description

Marcus Evans, founded in 1983, is a global business intelligence and event marketing company, with 49 offices in 20+ countries.

For more than 25 years the world’s leading organisations have relied on Marcus Evans Conferences to provide the strategic business insights they need to sustain a competitive advantage. Leveraging a truly global portfolio of over 300 annual events showcase the real-world strategies and solutions our clients are implementing within their businesses right now to overcome some of todays most pressing business challenges across all sectors.

We are looking for driven, enthusiastic, and passionate professionals to join our Conference Division as Business Development Executives. The right candidates for this role have a real talent in both research and writing and are determined to be a key part of a successful and growing team. There will be a strong collaboration with our sales team as this is not an accounting role, it is an account and business development role. A strong grasp of and ability to operate in an English - speaking environment is essential to be successful in the role.

View some of our most recent conferences here https://www.marcusevans.com/conference

This is an in-person role located in our Kuala Lumpur Regional Headquarters.

Key Responsibilities

• Identifying Decision-Makers: Research and identify individuals in senior positions (e.g., CEOs, CFOs, Directors) who align with the summit theme and objectives.

• Building Contact Lists: Utilize CRM tools, databases, and online platforms (e.g., LinkedIn) to create targeted prospect lists.

• Writing targeted outreach campaigns that will deliver high quality inbound inquiries.

• Meeting weekly and monthly goals and KPIs.

• Build and maintain the data quality of our contacts database.

• Effective collaboration with leading Sales Professionals across Australia.

Qualifications

• Recognised bachelor’s degree in any discipline, preferably Marketing/Business Administration.

• 1-2 years of experience in marketing or sales.

• A strong grasp of and ability to operate in an English - speaking environment is essential to be successful in the role.

• Background in a corporate sales environment is considered an advantage.

• Strong analytical skills and attention to detail.

• Computer Literate and proficiency in Microsoft Office applications.

Compensation & Benefits

• Attractive basic salary and commission package.

• Medical benefit package.

• Central location with proximity to MRT & LRT.

• Comprehensive induction training, ongoing mentoring, and continuous on-the-job training & development.

• Promotion up the ranks is achievable with consistently high performance.

• Professional work environment.

We are an equal opportunity employer and value diversity. All employment is decided on the basis of qualifications, merit and business need.

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