Business Area Lead Advanced Customer Experience (Chatbot / GenAI)

Confidential

Near Brussels Midi Station, Brussels Hoofdstedelijk Gewest, België permanent

Posted: January 30, 2026

Quick Summary

We are looking for a Business Area Lead (BAL) to support the continuous improvement of our Generative AI-powered chatbot or any LLM technologies. In this role, you act as the bridge between the business team (led by the Product Owner) and the development team. You help translate high-level business requirements into clear, actionable user stories, ensure alignment throughout the sprint cycle, and support quality delivery.

Job Description

Role Overview:

Responsibilities:

· Collect and Analyse high-level business requirements provided by the Product Owner and business stakeholders within the organization.

· Translate these into structured, testable user stories with clear acceptance criteria thanks to the help of the agile development teams.

· Team members and different suppliers reports to the BAL

· Collaborate closely with the development team to ensure mutual understanding and feasibility of the proposed solutions.

· Validate and challenge high-level requirements where needed to ensure completeness and clarity. Project business cases should be constructed with the BAL.

· Coordinate sprint preparation and follow-up (refinement, planning, demos).

· Coordinate release management, including documentation and release notes.

· Control up-to-date documentation of features and processes.

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