Business Analyst

WPP is the trusted growth partner for the world’s leading brands.

We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth.

We have been building the world's most valuable brands for 50 years and have global reach across 100+ markets, with deep local expertise.

Our people are the key to our success. We're committed to fostering a culture of creativity, belonging and continuous learning, attracting and developing the brightest talent, and providing exciting career opportunities that help our people grow.

For more information, visit WPP.com.

Why we're hiring:

At WPP, technology is at the heart of everything we do, and it is WPP IT’s mission to enable everyone to collaborate, create and thrive. WPP IT is undergoing a significant transformation to modernise ways of working, shift to cloud and micro-service-based architectures, drive automation, digitise colleague and client experiences and deliver insight from WPP’s petabytes of data.

WPP Media is the world’s leading media investment company responsible for more than $63B in annual media investment through agencies Mindshare, MediaCom, Wavemaker, Essence and m/SIX, as well as the outcomes-driven programmatic audience company, Xaxis and data and technology company Choreograph. WPP Medias portfolio includes Data & Technology, Investment and Services, all united in a vision to shape the next era of media where advertising works better for people. By leveraging all the benefits of scale, the company innovates, differentiates and generates sustained value for our clients wherever they do business.

What you'll be doing:

Primary Responsibilities:

• Gather, analyze, and document business and technical requirements in collaboration with the MDM Lead and key stakeholders

• Support the breakdown of high-level requirements into detailed functional and technical requirements

• Review and analyze the existing gap analysis and help translate identified gaps into prioritized user stories and backlog items

• Help prioritize requirements by identifying quick wins, dependencies, and delivery complexity

• Translate agreed requirements into user stories, acceptance criteria, and backlog items for development teams

• Support delivery activities by participating in backlog refinement, sprint planning, and requirement clarifications

Additional Responsibilities:

• Maintain requirement documentation and traceability as inputs evolve

• Support the MDM Lead with documentation, analysis, and follow-ups across workstreams

• Help ensure alignment between documented requirements and delivered functionality

What you'll need:

Required Skills:

• Bachelor’s degree in Business, Information Systems, Computer Science, or related field

• 5+ years of experience as a Business Analyst or Technical Business Analyst on data or platform initiatives

• Proven experience gathering requirements through workshops, interviews, and documentation reviews

• Ability to translate business needs into clear, structured requirements and user stories

• Solid understanding of data concepts such as master data, reference data, data quality, and integrations

• Strong analytical, organizational, and documentation skills

• Experience working in cross-functional, global teams

• Strong English communication skills (verbal and written)

Preferred Skills:

• Exposure to Master Data Management (MDM) or enterprise data platforms

• Familiarity with Agile delivery methodologies and tools (e.g. Jira, Confluence, Azure DevOps)

• Basic understanding of APIs, data ingestion patterns, and outbound data consumption

• Experience working alongside solution architects and development teams

• Exposure to cloud data platforms such as BigQuery, Azure SQL, Databricks, or similar

• Experience in a product-based or platform-led environment

Who you are:

You're open: We are inclusive and collaborative; we encourage the free exchange of ideas; we respect and celebrate diverse views. We are open-minded: to new ideas, new partnerships, new ways of working.

You're optimistic: We believe in the power of creativity, technology and talent to create brighter futures or our people, our clients and our communities. We approach all that we do with conviction: to try the new and to seek the unexpected.

You're extraordinary: we are stronger together: through collaboration we achieve the amazing. We are creative leaders and pioneers of our industry; we provide extraordinary every day.

What we'll give you:

Passionate, inspired people – We aim to create a culture in which people can do extraordinary work.

Scale and opportunity – We offer the opportunity to create, influence and complete projects at a scale that is unparalleled in the industry.

Challenging and stimulating work – Unique work and the opportunity to join a group of creative problem solvers. Are you up for the challenge?

#LI-Hybrid

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

Please read our Privacy Notice (https://www.wpp.com/en/careers/wpp-privacy-policy-for-recruitment) for more information on how we process the information you provide.