Quick Summary

The Brand Strategy Supervisor role involves guiding the translation of marketing goals into strategic media solutions that grow our Client’s brands, using industry trends and consumer and channel insight resources to bring fresh thinking that goes the “extra mile” for their clients.

Required Skills

Integrated Media Planning Strategic Media Recommendations Client Management adult experience Digital Marketing Trends Switch Platforms Strategic Planning Industry Knowledge Client Relationships Metrics Analysis

Job Description

Maganti IT Resources LLC

Title: Brand Strategy Supervisor

Location: Manhattan, NY

Type: Permanent

Job Description:

The role of the Brand Strategy Supervisor is to guide the translation of marketing goals into strategic media solutions that grow our Client’s brands. The Supervisor uses their knowledge of industry trends, and the breadth of our consumer and channel insight resources to bring fresh thinking that goes the “extra mile” for their clients.

Duties and Responsibilities:

• Maintains knowledge of existing/traditional strategic planning approaches, as well as emerging and creative communication channels and media trends

• Begin to lead cross agency discussions with knowledge of industry

• Seek out external resources (ex: seminars, etc.) and leverage internal resources (i.e. learning and development programs such as speaker series, or management training) to advance knowledge base

• Actively reads trades/industry news to keep abreast of news and events that could impact our company, or the industry as a whole

• Maintain firm understanding of all client’s products/services, marketing goals and objectives, media requirements, target consumer and budgets

• Work with Client to identify additional marketing challenges, and develop solutions that meet Clients needs, while advancing the agency’s interests

• Build and maintain strong relationships with clients and partner agencies at appropriate level, by serving as the key agency contact

• Proactively inform clients of new media ideas or ways of thinking that might impact their business or plans and ensure the team is actively updating plans as any changes occur

• Understand relevant metrics to assess the health of Client business (i.e. A/S and ROI)

• Direct and oversee requests and communication to HMI Groups (OOH, Interactive, BGD’s) and to external media vendors

• Identify opportunities for cross-platform deals, where appropriate

• Supervise the translation of client objectives to HMI departments

• Using inputs from the Strategist, create and present strategic planning decks based on sound media principles

• Begin to act as cross agency lead with BGD

Desired Skills and Experience:

• Must have a strong integrated media planning track-record, with metrics to demonstrate ability, across multiple channels (TV, digital, etc.)

• 5-7 years of experience developing strategic media recommendations and stewarding media account projects

• Client management experience, specifically in a Client contact and leadership role

• Relevant category experience in Entertainment or Pharma is required.

o Retail or other fast-paced category experience would be considered, but only secondarily.

Local (NY/Northeast) candidates are preferred, but relocation will be considered on a case by case basis

• Maintains knowledge of existing/traditional strategic planning approaches, as well as emerging and creative communication channels and media trends - and helps lead Client’s understanding in how they impact the Client’s business

• Strong leadership and supervisory experience in terms of developing media professionals

• Proven ability to manage and develop a team of at least 1-2 people

• Familiarity with marketing principles, analytics and concepts

• Experience and knowledge of media research and reporting resources

• Effective verbal and written communication skills; able to confidently present and “sell through” ideas both internally and to Clients

• Advocate for HMI and HMI processes/policies

• Entrepreneurial spirit; possess the desire and ability identify opportunities to expand client/agency partnership

• Able to prioritize team projects and sets aggressive yet achievable performance goals for self and direct reports

• Solution-oriented; demonstrates creativity and agility when problem solving and multi-tasking

• Establish atmosphere of trust among direct reports and looks to coach them to maximum potential

• Inspires and motivates action across departments and disciplines; fosters team building atmosphere

• Ability to generate ideas and actions that can produce tangible business results