Brand Strategy Lead

About Arbitrum Foundation

The Arbitrum Foundation is dedicated to scaling Ethereum through cutting-edge Layer 2 solutions. Our flagship product, Arbitrum One, an Optimistic Rollup, enables faster, more affordable transactions while maintaining Ethereum’s security and decentralization. We empower developers to build decentralized applications (dApps) that are both scalable and secure, using Arbitrum chains, which offer flexibility in performance and cost. Our mission is to enhance the Ethereum ecosystem and drive the adoption of Web3 technology by delivering high-performance, open-source blockchain solutions. Arbitrum is already the leading Ethereum scaling solution with hundreds of dApps on the platform and over $13bn TVL.

At the Arbitrum Foundation, we value decentralization, innovation, and community. We are committed to shaping the future of decentralized finance and blockchain technology, and we’re looking for passionate individuals to help us build the next generation of the Web.

Your Role

The Arbitrum Foundation marketing team is seeking a Head of Brand Marketing who can merge traditional Web2 marketing strategies with innovative Web3 growth techniques to drive the success of projects launching on Arbitrum while growing the brand through strategic partnerships across key verticals and strengthening user conversion and retention. Your role is central to ensuring user adoption growth and the success of the Arbitrum ecosystem in key verticals and driving liquidity. You will provide consultations to our partners and be responsible for running growth campaigns for our partners.

Your Responsibilities:
• Develop and implement a long-term brand strategy that aligns with the Arbitrum Foundation’s overall business objectives.
• Define and articulate the brand's unique value proposition and positioning.
• Create a strong brand identity, including a logo, tagline, and visual language.
• Establish brand guidelines and ensure consistency across all marketing materials and channels.
• Develop and execute integrated marketing campaigns to increase brand awareness and visibility.
• Leverage a mix of Web3 and non-Web3 marketing channels, including social media, content marketing, PR, and paid advertising.
• Identify and partner with key influencers, partners and media outlets to amplify brand messaging.
• Monitor brand sentiment and reputation, and take proactive measures to address any issues.
• Create and manage a seamless brand experience across all touchpoints, including the website and social media.
• Develop and implement full-funnel marketing programs to foster long-term relationships with builders and users.
• Collaborate with cross-functional teams to ensure brand consistency in product launches and updates.
• Establish key performance indicators (KPIs) to measure brand health and marketing effectiveness.
• Track and analyze brand metrics, such as brand awareness, brand perception, and brand preference.
• Use data-driven insights to optimize marketing strategies and campaigns.

What You'll Need:
• 5+ years in full-funnel campaign design and management across growth and brand, in relation to Web2 and Web3 experiences; case study & presentation required during the interview.
• Proven track record in brand marketing, preferably in the blockchain industry and in-depth knowledge of the Web3 ecosystem.
• Good grasp of Web3 user funnel challenges and cross-platform user journey.
• Deep understanding of digital marketing channels and tactics.
• Strong leadership skills.
• Excellent communication and presentation skills.
• Strong analytical and problem-solving skills.
• Ability to work in a fast-paced, dynamic environment.
• Passion for blockchain technology and the future of decentralized finance.
• Effective relationship builder with strong communication skills.
• Strongly entrepreneurial and autonomous, requiring minimum guidance, yet proactive in asking questions to get things done.
• Be able to work across time zones with a global cross-functional team.
• Strong spoken and written English communication skills.

Arbitrum Foundation Perks

The Arbitrum Foundation's benefits program is designed to prioritize the health and well-being of you and your family. Our comprehensive compensation package offers a range of benefits for all full-time employees:

- Remote first global workforce
- Industry-leading healthcare insurance
- Home office set-up allowance
- Wellbeing allowance
- Growth / continuing education allowance
- Flexible time off
- Company-issued laptop

The Arbitrum Foundation is committed to a diverse and inclusive workplace and is an equal opportunity employer. We do not discriminate based on race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. The Arbitrum Foundation is committed to treating all people in a way that allows them to maintain their dignity and independence. We believe in integration and equal opportunity. Accommodations are available throughout the recruitment process and applicants with a disability may request to be accommodated throughout the recruitment process. We will work with all applicants to accommodate their individual accessibility needs.
If you believe you're a strong candidate but don’t meet every requirement listed in the job description, we still encourage you to reach out. We’d love the opportunity to connect and explore how you could be a great fit for the role.

Learn More about The Arbitrum Foundation
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