Brand Specialist

In 1987, Red Bull not only launched a completely new product, it also created and has led ever since a whole new category, Energy Drinks. Today Red Bull employs around 19,000 people in over 178 countries, selling over 12 billion cans last year. The World of Red Bull provides the forum for you to use your talent and passion, to develop & grow yourself and make an impact through our purpose of giving wings to people & ideas.

 

The Brand Specialist is responsible for supporting in the development & execution of our brand marketing campaigns & initiatives across a variety of brand pillars. The Brand Specialist will have a strong consumer first mindset, helping us translate strategic objectives into something tangible for the consumer.  They have strong attention to detail and communication skills which will enable the ability to manage both external and internal stakeholders to delivery exceptional outcomes, on time.

EXECUTION OF BRAND CAMPAIGNS

• Support in bringing to life our national brand campaigns, including website & creative development direct to consumer communication & managing consumer prizing.
• Work closely with our media agency to execute paid media campaigns, media briefs, asset development and delivery, reporting and sharing analysis for future campaigns.
• Build strong relationships with key HQ Brand stakeholders to deliver work aligned with brand guidelines and strategy, while identifying new opportunities and sharing best practices.
• Develop and present campaign ideas internally and externally, grounded in audience insights and strong creative ideas.
• Stay across industry trends, innovation, and creative work from other brands to ensure Red Bull remains at the forefront of creative excellence in our campaigns.
• Manage our Consumer Requests as they relate to our in market activity, making sure every request is a positive interaction with our brand.

 

CREATIVE DELIVERY

• Lead brand activity for assigned Red Bull owned event project groups (including athlete projects), shaping the creative and ensuring all consumer touchpoints are impactful and consistent with campaign messages.
• Partner with HQ to adapt master creative for local events, including innovative media solutions where relevant.
• Work closely with the Red Bull Media network team to ensure consistency in brand messaging and a cohesive campaign plan.
• Supply all creative assets to event leads and advise on correct logo and creative use in line with global guidelines.
• Identify and engage new agencies and partners to elevate creative quality and innovation.

 

GENERAL BRAND TASKS & RESPONSIBILITIES

• Own corporate identity, brand consistency & company wide brand initiatives supporting the Head of Brand and other Brand Managers where relevant.
• Act as a brand guardian and enabler across the business, confidently challenging the status quo and pushing for smarter, bolder work.
• Partner with the wider Brand and Marketing teams, creative agency and HQ Brand team to share learnings, align plans and circulate key updates and insights.
• Manage budgets, including ROI considerations, risk/opportunity flags and agency cost control per brief.
• Be highly prepared, deliver on time, and champion best-in-class use of brand tools and systems.

• University Degree in ideally Marketing or Business
• 2+ years full time working experience, in Brand Marketing preferably within the FMCG industry
• Proven experience working in cross-functional teams, leading projects and engaging key stakeholders throughout
• Experience overseeing external agencies end-to-end (briefing, production, delivery) is preferred
• A go-getter who is motivated to succeed in the role and push for what is right for the brand

You warrant that:

• You have read and understand the Privacy Statement and the Red Bull Australia Privacy Policy.
• You are qualified to work in Australia and understand that Red Bull Australia may require you to provide evidence of this to comply with its obligations under the Migration Act 1958 (Cth).
• All the information you have submitted to Red Bull Australia Pty Ltd (including via this application and any attachments) is true, accurate and complete. You understand that if any information you have provided is false or misleading we may reject your application, review any employment offer made to you and potentially dismiss you from any employment with Red Bull Australia Pty Ltd.