Brand Performance, Director

Landor is looking for a Brand Performance Director to join our New York studio. Could this be you?

We are Landor.

World-leading brand experts,
underpinned by the most expansive strategic & creative capabilities in our category.

We make brands more valuable and less vulnerable.

We build brands differently. We work with our clients to define and solve their business problems through the lens of brand. We strategically join the dots between our design, experience, governance and measurement capabilities, and always connect our brand work to business outcomes.

Landor companies also include amp (sonic branding), bdg (workplace & architectural experts), Deep Local (creative technologists) and ManvsMachine (3D motion design).

We are part of WPP.

What you’ll do

• Ensures analysis and synthesis of primary and secondary data sources - from existing client financial data and research, new primary quantitative studies, and proprietary WPP data - to generate actionable insights that can impact clients and their business.

• Gains and maintains an in-depth understanding of clients’ businesses and industries.

• Takes day-to-day responsibility for running client projects.

• Identifies, recruits and manages Brand Performance suppliers, to include working with best-in-class vendors including boutique and global, specialist and generalist, custom and syndicated, B2B and B2C.

• Educates and trains Landor colleagues to build knowledge and comfort with the requirements of great analytics and brand measurement - what it is, what it costs, how long it takes, etc.

• Acts as a data-driven consultant to Landor colleagues and clients, designing and executing approaches to connect and analyze disparate data sources, including large proprietary market research and analytics studies, and the ability to create 5-year financial models

• Partners with Executive Directors and mentors/coaches junior team members to deliver Analytics and Brand Measurement & Monetization tools across a wide range of clients’ business challenges

• Supports the evolution of our offer to meet the needs of our clients and establish clear processes to ensure successful delivery.

• Understands the current consulting offers and deliverables, makes recommendations on areas of improvement with a view to standardise the workflow, approach, and deliverables.

What you’ll need

• Passionate about brands, audience & market trends and commercial impact, as well as exploring how new methodologies & data sets can answer client briefs.

• Experience translating insights from research and data into actionable recommendations on client brand and business strategies, with proven strategic thinking and execution skills.

• Track record of developing and managing data gathering, models, surveys, interviews and other methods for utilising insights and analytics.

• Extensive experience and capability working with applied statistical and financial modelling methodologies across a range of quantification, measurement, and modelling approaches.

• Familiarity with a range of market research tools, from journey mapping, customer segmentation, and quantitative brand equity measurement.

The salary for this position at the time of this posting may range from $120,000 to $180,000. Individual compensation varies based on job related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, click WPP Benefits for more details.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

We build brands. We build futures. Landor, a WPP company, is an equal opportunity employer. We consider all applicants without discrimination or regard to particular characteristics, committed to a culture of respect where everyone belongs and can progress in their careers.

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