Brand Media Lead

At Webflow, we’re building the world’s leading AI-native Digital Experience Platform, and we’re doing it as a remote-first company built on trust, transparency, and a whole lot of creativity. This work takes grit, because we move fast, without ever sacrificing craft or quality. Our mission is to bring development superpowers to everyone. From entrepreneurs launching their first idea to global enterprises scaling their digital presence, we empower teams to design, launch, and optimize for the web without barriers. We believe the future of the web, and work, is more open, more creative, and more equitable. And we’re here to build it together.

We're looking for a Brand Media Lead to own the strategy, planning, and execution of Webflow's brand media investments. This role sits at the intersection of brand strategy and media execution, translating campaign objectives into high-impact media plans that build awareness, shift perception, and drive consideration among our target audiences.

You'll partner closely with Brand Strategy leadership to understand campaign briefs, then develop and execute media strategies across channels, including connected TV (OTT), audio, programmatic display, and emerging formats. You'll manage agency and vendor relationships, negotiate media buys, and work with Marketing Analytics to measure impact through MMM, brand lift studies, and other measurement frameworks.

This is a strategic, hands-on role for someone who loves both the art and science of media—understanding the nuances of different channels while staying rigorous about measurement and optimization. You'll have the opportunity to shape how a fast-growing brand shows up in the market and build the infrastructure for brand media at Webflow.

About the role:

• Location: Remote-first (United States; BC & ON, Canada)

• Full-time

• Permanent

• Exempt

• The cash compensation for this role is tailored to align with the cost of labor in different geographic markets. We've structured the base pay ranges for this role into zones for our geographic markets, and the specific base pay within the range will be determined by the candidate’s geographic location, job-related experience, knowledge, qualifications, and skills.

• United States (all figures cited below are in USD and pertain to workers in the United States)

• Zone A: $185,000 - $223,000

• Zone B: $176,000 - $212,000

• Zone C: $167,000 - $201,000

• Canada (figures cited below are in CAD and pertain to workers in ON & BC, Canada)

• 185,000 - 223,000

This role is also eligible to participate in Webflow's company-wide bonus program. Target amounts are a percentage of base salary and vary by career level. Payouts are based on company performance against established financial and operational goals.

Please visit our Careers page for more information on which locations are included in each of our geographic pay zones. However, please confirm the zone for your specific location with your recruiter.

• Application Information:

• Application deadline: applications accepted on an ongoing basis until position is closed and filled

• This posting is for a new position

• Reporting to the Director, Growth Marketing

As a Brand Media Lead you’ll …

• Media Strategy & Planning

• Translate brand briefs into comprehensive media plans, including channel selection, targeting strategy, reach/frequency goals, flighting, and geographic consideration

• Research and recommend channels and vendors based on audience behavior, campaign objectives, and budget efficiency

• Develop buying strategies across programmatic, reservation-based, and direct buys; determine optimal CPM, CPV, and other buying methods

• Stay current on media trends, emerging platforms, and innovations in brand advertising (CTV, retail media, audio, digital OOH, etc.)

• Execution & Optimization

• Negotiate and finalize media plans with vendors, securing favorable rates and added-value opportunities

• Direct contractor resources in execution, including trafficking, budget management, and campaign setup

• Manage live campaigns to ensure delivery against goals; troubleshoot pacing issues and optimize in-flight performance

• Ensure brand safety and viewability standards are met across all placements

• Measurement & Reporting

• Partner with Marketing Analytics to design measurement frameworks, including brand lift studies, MMM inputs, and incrementality testing

• Analyze campaign performance and synthesize insights into actionable recommendations for future planning

• Build post-campaign recaps that connect media execution to brand and business outcomes

• Cross-Functional Partnership

• Collaborate with Brand Strategy on campaign briefs, ensuring media plans ladder up to brand objectives and target definitions

• Work with Creative teams to align on asset specifications and delivery timelines

• Partner with Growth Marketing on integrated campaigns that span brand and performance objectives

About you:

Requirements:

• 5-8+ years of experience in media planning/buying, with significant focus on brand/awareness campaigns (not exclusively performance/direct response)

• Strong understanding of media buying methods (auction vs. reservation, CPM vs. CPV, upfront vs. scatter) and negotiation experience

• Deep expertise across brand media channels: CTV/OTT, programmatic display, streaming audio, digital out-of-home, and/or traditional media

• Experience working with DSPs (The Trade Desk, DV360, etc.), ad servers, and brand measurement tools

• Fluency in brand measurement methodologies: brand lift studies, MMM, attention metrics, reach/frequency optimization

• Track record of translating campaign briefs into effective media strategies that deliver against brand KPIs

You’ll thrive as a Brand Media Lead if you:

• Excellent communication skills—able to present media strategies to stakeholders and synthesize complex data into clear narratives

• Agency or in-house experience at a B2B technology company or high-growth brand

• Experience building brand media functions from the ground up or scaling existing programs

• Familiarity with media agency RFP processes and managing external agency relationships

• Experience with integrated campaigns that span brand awareness through demand generation

• Background in SaaS, developer tools, or creative/design technology sectors

• Stay curious and open to growth — actively building fluency in emerging technologies like AI to unlock creativity, accelerate progress, and amplify impact.

Our Core Behaviors:

• Build lasting customer trust. We build trust by taking action that puts customer trust first.

• Win together. We play to win, and we win as one team. Success at Webflow isn't a solo act.

• Reinvent ourselves. We don't just improve what exists, we imagine what's possible.

• Deliver with speed, quality, and craft. We move fast because the moment demands it, and we do so without lowering the bar.

Benefits

• Ownership in what you help build. Every permanent Webflower receives equity (RSUs) in our growing, privately held company.

• Health coverage that actually covers you. Comprehensive medical, dental, and vision plans for full-time employees and their dependents, with Webflow covering most premiums.

• Support for every stage of family life. 12 weeks of paid parental leave for all parents and 6+ weeks of additional paid leave for birthing parents. Plus inclusive care for family planning, menopause, and midlife transitions.

• Time off that’s actually off. Flexible vacation, paid holidays, and a sabbatical program to help you recharge and come back inspired.

• Wellness for the whole you. Access to mental health resources, therapy and coaching.

• Invest in your future. A 401(k) with 100% employer match (up to $6,000/year) in the U.S., and support for retirement savings globally.

• Monthly stipends that flex with your life. Localized support for work and wellness expenses — from Wi-Fi to workouts.

• Bonus for building together. All full-time, permanent, non-commission employees are eligible for our annual WIN bonus program.

Temporary employees may be eligible for paid holiday and time off, statutory leaves of absence, and company-sponsored medical benefits depending on their Fixed Term Contract and their country/state of employment.

Remote, together

At Webflow, equality is a core tenet of our culture. We are an Equal Opportunity (EEO)/Veterans/Disabled Employer and are committed to building an inclusive global team that represents a variety of backgrounds, perspectives, beliefs, and experiences. Employment decisions are made on the basis of job-related criteria without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other classification protected by applicable law. Pursuant to the San Francisco Fair Chance Ordinance, Webflow will consider for employment qualified applicants with arrest and conviction records.

Stay connected

Not ready to apply, but want to be part of the Webflow community? Consider following our story on our Webflow Blog, LinkedIn, X (Twitter), and/or Glassdoor.

Please note:

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Upon interview scheduling, instructions for confidential accommodation requests will be administered.

To join Webflow, you'll need a valid right to work authorization depending on the country of employment.

If you are extended an offer, that offer may be contingent upon your successful completion of a background check, which will be conducted in accordance with applicable laws. We may obtain one or more background screening reports about you, solely for employment purposes.

For information about how Webflow processes your personal information, please review Webflow’s Applicant Privacy Notice.