Brand Marketing Specialist

The Role

• Run Ziina’s social like a core brand channel: bring the strategy to life across Instagram, TikTok, and LinkedIn in close collaboration with the brand and creative lead

• Translate brand positioning, launches, and campaigns into platform-native storytelling that feels timely, culturally fluent, and unmistakably Ziina

• Operate with a publisher mindset: plan the content calendar, keep it on track, and ship consistently with strong taste and timing

• Be chronically online (in the right way): spot trends and cultural moments early, decide what Ziina should participate in, and move fast without forcing it

• Turn cultural insights into content direction: formats to test, series to build, angles to explore, and storylines that can scale

• Create and edit lo-fi content when needed (phone shooting + CapCut), and know when to escalate to higher production

• Support shoots end to end: prep shot lists, capture key moments, and ensure we walk away with a library of reusable assets (not one-off deliverables)

• Support Ziina’s always-on community surfaces (broadcast channel, WhatsApp, Reddit) with a lightweight cadence and proactive engagement, and turn the best signals into content we ship

• Drive experimentation and iteration: test hooks, formats, and distribution patterns, then turn learnings into what we do next

• Track performance and share clear takeaways (what worked, what didn’t, what we’re repeating), in a way the team can action quickly

• Flex across the wider brand and content pipeline as needed to help ship work faster and better (coordination, adaptations across surfaces, and keeping the details tight)

To succeed in this role you like have:

• 3–5 years of experience in social and content for a brand, startup, or creative-led business

• Strong taste and a clear point of view on what "good" looks like — across platforms, formats, and cultural contexts

• Cultural fluency across MENA and global internet culture, and the ability to translate signals into content that feels native, not forced

• Hands-on production skills: comfortable shooting on a phone, editing in CapCut, and moving fast with imperfect setups

• Working experience with Sprout Social across publishing, inbox management, listening, and reporting

• An organized, action-oriented work style — you run tight workflows, ship consistently, and take initiative without waiting to be told

• A collaborative, high-integrity approach, comfort on camera

• Been based in the UAE, or willing to relocate

What would amaze us:

• You are a content creator in your own right — with a portfolio, social accounts you've helped grow, or examples of viral moments and high-performing posts

• A proven track record of showing up as a brand voice through proactive engagement that created genuine buzz and word of mouth

• Experience in consumer apps, fintech, or fast-growing startups — ideally with a brand that has a strong community or cultural presence

• An eye for design, aesthetics, and visual storytelling, combined with practical use of AI tools to scale output without losing voice or taste

• A genuine curiosity about the intersection of culture, creativity, and technology

• You’re fluent in Arabic and Englis

About Ziina

Ziina’s mission is to bring financial freedom to every person in the Middle East. We are building MENA’s consumer and SMB financial platform, starting with a peer-to-peer and merchant wallet. Our team have backgrounds from Apple, Uber, Stripe, Klarna, Revolut, Yandex, and Nubank. Ziina’s payments volumes have grown by 10x YoY for the last two years. The team have built a product that is beloved by the UAE and is the recipient of 8 international design awards, including the Red Dot Award and the UX Design Award. Our last round was a $22 million Series A from top-tier investors globally including Altos Ventures, Fintech Collective, Activant, Long Journey Ventures and Y Combinator. Our angel investors include early employees and executives at Revolut, Stripe, Venmo, Brex, Checkout.com, Notion, and Deel.

Join us in shaping the future of financial freedom. Every role here is an opportunity to make a real impact. Let’s build something that matters together.