Brand Marketing Manager

JOEY Restaurant Group is looking for a Brand Marketing Manager to lead the planning, development and execution of multi-channel integrated marketing initiatives across all brands (JOEY Restaurants, LOCAL Public Eatery, SALTLIK). This position plays a pivotal role within the Marketing Department, and partners closely with Operations, cross-functional teams, and external partners to deliver cohesive, on-brand, and operationally-sound marketing programs.

The ideal candidate is a data-driven leader, strategic planner, and a strong operator – comfortable managing complex timelines, translating brand marketing and menu campaign strategies into compelling guest-facing plans. This is an in-office role based in Vancouver, BC.

Annual Compensation Range

$50,000 – $100,000 / year

The salary range is dependent on skill and work experience.

Responsibilities

• Menu & Seasonal Campaign Ownership
• Lead seasonal and annual campaign programming across Canada and the US, owning marketing strategies, project budgets, execution and post analysis
• Develop creative briefs that are grounded in guest insights, storytelling and business objectives
• Partner with internal teams and external agencies to deliver scalable content, innovative creative, and cohesive go-to-market plans that drive engagement and conversions
• Use data and insights to inform optimization and recommended actions
• Ensure consistency of brand voice, visual identity, and guest experience across all campaign touch points

• External PR & Media Management
• Manage the PR agency and media partners to support brand storytelling, seasonal launches and key initiatives
• Oversee media outreach and coordination, as well as performance reporting

• Stakeholder & Operations Communication
• Act as a key Marketing partner to Operations and cross-functional stakeholders, ensuring alignment and readiness for all launches
• Develop clear communication materials and timelines to support successful in-store execution
• Proactively identify risks, dependencies and operational constraints, managing them through thoughtful planning and communication

• Reporting & Performance Analysis
• Manage brand and sales KPIs, and coordinate campaign performance analysis, including sales impact, guest engagement and channel effectiveness
• Develop clear, actionable post-campaign insights to inform future planning and optimization

• Owned Website Brand Experience
• Ensure content accuracy and integrity, visual consistency, and alignment with current brand and campaign content
• Partner with the digital agency to manage accessibility, enhancements and optimizations

• Team Leadership & Development
• Foster professional growth and build a culture of high performance, collaboration and excellence within the Marketing team
• Build and evolve smart processes and planning frameworks that enable efficient execution and cross-functional collaboration
• Define and implement performance systems, including KPIs and reporting standards to measure impact and continuously improve marketing effectiveness
• Design systems that reduce manual effort, mitigate risk and support faster, more consistent execution

Requirements

• Experience & Education – 5+ years of relevant experience (preferably at a creative agency, or within hospitality, consumer or brand marketing), with a bachelor's degree in marketing or related field
• A Seasoned Marketer – Well-versed with leading marketing programming and content channels with multiple stakeholders, including in-store, digital (email, social, paid media, online ads, search), print, out-of-home and experiential
• Equal Parts Strategic & Creative – A creative thinker who can still have their eye on the strategy prize
• Leadership & Team Collaboration – Ability to forge strong relationships at all levels through a fearless sense of people leadership, dedication to the team and effective collaboration
• Data-Obsessed – Strong analytical skills with the ability to translate data into insights and recommendations
• Passion to Win – Continually re-imagining marketing, develop new ideas and define best practices to contribute to a high-performance culture

Benefits

• Extended health, dental, life insurance, long-term disability, AD&D
• Ongoing Leadership Development Courses
• Enjoy 50% off food & beverage at any JOEY Restaurants, LOCAL Public Eatery, SALTLIK or Earls Restaurants location (some restrictions apply)
• Pursue personal and professional development through a Coaching Partnership. Being paired with a coach will give you ongoing support and feedback so that you can pursue your life goals
• Industry partner incentives
• Referral bonus programs

This is about you. Your attitude, passion, and potential. When you join our corporate office team, you can expect to be a part of something big. Whether in Finance, Marketing, Payroll, IT or Design, you will find yourself working alongside the industry’s best talent. As individuals, we are ambitious and driven, curious and engaged. Together, we are a high-performing team committed to each other’s development and growth, and the success of over 50 Restaurant locations throughout North America.

What does this mean for you? It means if you're looking for a place to meet your potential, we'd like to meet you. Your journey starts here.

JOEY Restaurant Group is an Equal Employment Opportunity Employer

JOEY Restaurant Group provides reasonable accommodations to qualified applicants and employees, including due to disabilities, medical conditions, and religious beliefs and practices.