Brand Marketing Manager

What You’ll Do

The Brand Marketing Manager will play a critical, hands-on role in executing Baggallini’s brand evolution during a pivotal period of brand transformation, with a strong focus on organic social media, creator-led content, and PR. Reporting to the Director, Brand Marketing, this role is responsible for day-to-day execution across core brand channels – including organic social, influencer marketing, PR, events, partnerships, photoshoots, and brand activations - supporting a cohesive Brand 360 strategy.

This is a highly tactical role for a strong operator who is fluent in social media, content creation, and creator partnerships. The Manager will either create content directly or manage agencies, influencers, and creators to deliver high-performing social and campaign content. This role translates brand strategy into detailed content plans, calendars, and assets, owning timelines, logistics, and execution to ensure brand initiatives launch on time, on brand, and with measurable impact.

This role will play a key part in elevating the brand’s look, feel, and storytelling as part of Baggallini’s ongoing brand overhaul. With a strong focus on organic social and creator-led content, the Manager will help modernize how the brand shows up across platforms, introduce the brand to new audiences, and ensure content reflects updated brand positioning and visual standards.

Specific Responsibilities

1. Partner with the Director, Brand Marketing to execute integrated Brand 360 campaigns with social media as a primary driver of awareness and engagement.

2. Create social content directly and/or manage agencies, creators, and influencers to produce platform-native content for evergreen organic social, campaigns, and brand moments.

3. Manage influencer and creator programs, including gifting, seeding, affiliate initiatives, and content development; leverage platforms such as ShopMy or similar creator commerce tools to drive social amplification and product discovery.

4. Oversee external PR, influencer, and content production partners to deliver earned coverage and content aligned with brand strategy.

5. Manage the seasonal marketing calendar - aligning product priorities, key moments, and brand storytelling across channels.

6. Support execution of brand events, pop-ups, influencer experiences, and experiential activations with a strong emphasis on social amplification.

7. Develop creative briefs to guide internal and external teams in producing seasonal brand assets and content.

8. Plan and manage logistics for brand photo and video shoots, including lifestyle, still life, and campaign shoots (e.g., sample coordination, timelines, on-site support).

9. Monitor and report on performance, using insights to optimize content, engagement, and growth.

10. Track and manage budgets, invoicing, and reconciliation across brand marketing activities.

Qualifications

4-6+ years of experience in brand marketing, social media, influencer marketing, PR, or integrated marketing roles, with a strong emphasis on hands-on execution.

Proven experience executing social-first and integrated brand campaigns, that drive measurable awareness, engagement, and audience growth.

Demonstrated ability to create content directly and/or manage agencies, creators, and influencers to produce high-quality, platform-native social content. Experience with creator commerce or affiliate platforms such as ShopMy is a plus.

Experience managing influencer partnerships and PR agencies, including briefing, content development, timelines, and performance tracking.

Strong organizational and project management skills, with the ability to manage multiple initiatives in parallel and meet deadlines in a fast-paced environment.

Comfortable operating in an evolving, high-growth environment and adapting quickly to shifting priorities.

Highly creative, social-native thinker with a strong point of view on content, storytelling, and visual execution; able to communicate ideas clearly across written, verbal, and visual formats.

Experience in fashion, accessories, beauty, or consumer lifestyle industries preferred.

Strong problem-solving mindset with attention to detail.