Brand Marketing Manager

Kurt Geiger | About Us

We are an inclusive, creative footwear and accessories brand powered by kindness. We want to empower our talent to be confident and true to themselves, the London way. London is our home, our heartbeat, and we draw inspiration from the energy and spirit of the city; its diversity and creativity. For over fifty years our team of in-house shoe and accessory designers have been creating authentic, distinctive designs from our London headquarters. The rainbow is our signature. It represents the good energy and love we have for our community and the many ways we collectively express our individual style.

We Are One: For Love | For Diversity | For Change | For Equality | For Kindness | For Freedom | For Unity Against Racism

Job Description

The Brand Marketing Manager is responsible for shaping and executing integrated brand strategies that elevate brand equity, drive consumer engagement, and accelerate sales across global markets.

This role sits at the intersection of creative brand marketing, experiential retail activation, and strategic trade partner marketing. The Brand Marketing Manager will lead the development of compelling global campaigns while ensuring they translate effectively across owned retail, e-commerce, wholesale partners, and experiential environments.

Working closely with creative, retail, digital, PR, social media and wholesale teams, the role ensures that the brand vision is expressed consistently across all touchpoints, from global campaigns and cultural moments to in-store experiences and strategic retail partnerships.

The ideal candidate combines creative brand thinking with strong commercial acumen, understanding how to build inspiring brand narratives while developing trade and partner marketing strategies that drive revenue, traffic, and brand visibility in established and emerging markets.

Global Brand Strategy & Campaign Development

• Develop and execute global brand campaigns that strengthen brand positioning, storytelling, and cultural relevance.
• Translate the brand vision into integrated marketing programs across retail, digital, social, experiential, and partner channels.
• Collaborate with creative agency to deliver best-in-class brand assets and storytelling across global markets.
• Ensure brand consistency and excellence across all channels and consumer touchpoints.

Experiential & Retail Brand Marketing

• Lead the development of experiential marketing initiatives that bring the brand to life through physical and immersive consumer experiences.
• Create impactful retail activations, pop-ups, and in-store events that drive engagement, traffic, and conversion.
• Partner with visual merchandising, retail operations teams to elevate the in-store brand experience.
• Develop creative activations for key retail moments such as campaign launches, store openings, and seasonal events.
• Identify opportunities to build culturally relevant brand moments that connect emotionally with consumers.

Trade & Wholesale Partner Marketing

• Develop strategic trade marketing programs that support key wholesale and franchise partners while maintaining brand integrity.
• Create co-marketing initiatives and partner marketing toolkits to ensure strong brand representation across partner channels.
• Collaborate with wholesale teams to build marketing strategies that drive sell-through, retail traffic, and brand awareness in partner environments.
• Support new market entry strategies, developing localized marketing plans tailored to regional consumer behaviour and retail landscapes.
• Lead the execution of partner campaigns, retail media placements, and co-op marketing initiatives with major retail accounts.
• Monitor performance of trade marketing programs and optimize based on commercial impact.

Cross-Channel Marketing Integration

• Partner with Digital, E-commerce, PR, Social, Influencer, and Media teams to deliver integrated campaigns across all channels.
• Ensure cohesive consumer journeys from awareness through purchase across owned and partner ecosystems.
• Align marketing activity with commercial priorities and product launches.

Global Collaboration & Market Localization

• Work closely with regional marketing teams and agencies to adapt global campaigns for local markets while maintaining brand consistency.
• Provide clear campaign toolkits and guidelines for regional teams and partners.
• Collect market insights and performance feedback to inform future brand strategies and global campaigns.

Performance & Budget Management

• Define and track campaign KPIs, measuring brand impact, engagement, and commercial results.
• Manage marketing budgets and allocate resources across brand campaigns, experiential initiatives, and partner marketing.
• Analyse performance data to optimize future brand and trade strategies.

Key Skills

Brand & Creative Marketing

• Strong experience developing global brand campaigns and storytelling.
• Ability to translate brand vision into compelling creative executions across channels.
• A strong creative eye for design, aesthetics, and brand consistency.

Experiential Marketing

• Proven ability to create immersive brand experiences, retail activations, and consumer events.
• Experience designing engaging in-store and experiential marketing programs.

Trade & Retail Marketing

• Deep understanding of wholesale, retail, and trade marketing strategies.
• Experience working with key retail partners, franchise networks, or department store channels.
• Ability to create marketing programs that drive sell-through and retail traffic.

Strategic & Commercial Thinking

• Strong business acumen with the ability to connect brand initiatives to revenue growth.
• Experience launching or expanding brands in new markets or regions. Expertise of US market a plus.

Cross-Functional Leadership

• Proven ability to collaborate across creative, retail, digital, sales, and PR teams.
• Strong stakeholder management and communication skills in global, matrixed organizations.

Requirements:
• Bachelor’s degree in Marketing, Business, or a related field.

• Previous experience in brand marketing, preferably within fashion, accessories, lifestyle, or luxury brands.
• Experience working with global brand campaigns and international markets.
• Proven track record managing multi-channel marketing campaigns and retail activations.
• Strong project management skills with experience leading complex, multi-stakeholder initiatives.

Benefits:
• Competitive basic salary
• Pension and life assurance
• Enviable discounts
• Incredible shoes and handbags
• Retail Trust Wellbeing Support
• Gym discounts
• Plus many more!

Our Culture

We’re an energic fast-paced brand that embraces progress and strives for innovation. Hard work is rewarded with new opportunities at every level and kindness is celebrated in everything we do. Our summer working hours accommodate a healthy work life balance. Wellbeing is important to our working culture, which is why we nurture a friendly environment for talent to thrive in, alongside a vibrant social community.

Our Stores The first Kurt Geiger store opened on London Bond street in 1963. Today, our brand has global appeal and is distributed in hundreds of cities around the world. We operate over 70 stand-alone stores nationwide, including our new flagship store on London Oxford street, and in over 400 stores globally. Beyond stand-alone stores and retail pop ups, our retail partners include some of the world’s most famous department stores.

We Are One: For Love | For Diversity | For Change | For Equality | For Kindness | For Freedom | For Unity Against Racism

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