Brand Marketing Manager, IPSY Shop

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About the Role:

We’re seeking a Brand Marketing Manager to lead brand-led growth for IPSY Shop, our exclusive eCommerce destination for members. This role sits at the intersection of brand storytelling, commerce strategy, and customer experience—owning how IPSY Shop shows up across channels to drive awareness, engagement, and conversion.

As the brand steward for IPSY Shop, you will define and execute go-to-market strategies that elevate the Shop as a core pillar of the IPSY ecosystem, translating insights into compelling narratives, campaigns, and moments that inspire discovery and action. You’ll partner closely with Growth, Merchandising, Creative, Product, and Analytics to ensure brand strategy fuels performance and long-term value.

The Brand Marketing Manager reports to the Director of Brand Management is hybrid remote with one day per week in our Santa Monica office.

What You’ll Be Doing:

Brand & Go-To-Market Strategy

• Own the brand marketing strategy for IPSY Shop, shaping how the Shop is positioned, launched, and scaled within the broader IPSY ecosystem.

• Develop integrated go-to-market plans for key Shop moments, including seasonal events and sales, hero drops (The Edit, LE Mystery Bags, etc), category spotlights, and marquee promotions.

• Translate consumer insights, performance data, and category trends into clear brand narratives that drive both emotional connection and conversion.

• Ensure IPSY Shop storytelling feels premium, differentiated, and aligned with IPSY’s brand values while remaining commerce-forward.

Campaign & Channel Leadership

• Lead cross-channel campaign planning for IPSY Shop across owned channels (site, email, social, collateral, etc), ensuring cohesion and clarity.

• Partner with Growth and Lifecycle teams to align brand storytelling with performance objectives, funnel strategy, and member behavior.

• Guide creative development by setting strong briefs, reviewing work, and ensuring messaging and visual execution ladder back to strategy.

• Champion consistency and excellence across all member-facing Shop touchpoints.

Cross-Functional Collaboration

• Act as the primary brand partner to the Merchandising team, ensuring product assortment, pricing strategy, and brand storytelling work together seamlessly.

• Collaborate with Creative, Production, and Content teams to deliver best-in-class assets that balance inspiration with shoppability.

• Partner with Analytics and Consumer Insights to measure impact, assess brand health, and optimize future initiatives.

• Influence senior stakeholders by clearly articulating strategy, rationale, and results.

Measurement & Optimization

• Define success metrics for brand-led eCommerce initiatives, balancing short-term conversion with long-term brand equity.

• Review campaign performance and consumer feedback to identify opportunities for optimization and innovation.

• Use insights to evolve positioning, messaging, and execution over time.

What We Are Looking For:

• 5-7+ years of experience in brand marketing, integrated marketing, or eCommerce marketing, ideally within beauty, fashion, lifestyle, or consumer subscription businesses.

• Proven experience leading brand strategy that drives measurable commercial outcomes, particularly in an eCommerce or DTC environment.

• Strong strategic thinker with the ability to translate insights into clear positioning, compelling narratives, and effective campaigns.

• Demonstrated success leading cross-functional initiatives with Growth, Creative, Product, and Merchandising partners.

• Exceptional briefing, storytelling, and communication skills, with the ability to influence at all levels of the organization.

• Comfort operating in a fast-paced, data-informed environment with multiple priorities and stakeholders.

• Deep understanding of digital consumer behavior and how brand and performance marketing work together to drive conversion and loyalty.

Bonus if You Have:

• Passion for beauty, discovery, and creating elevated shopping experiences.

What We Offer:

• Competitive base salary & bonus program

• Medical, dental & vision insurance

• 401(k) plan with company match

• Paid Time Off

• Work from home flexibility

• Free IPSY Extra subscription

• Learning & development programs

EEO Statement: We celebrate diversity and are an equal-opportunity employer. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or any other protected characteristic.

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Pay is based on several non-discriminatory factors such as experience, education, skills, and location. IPSY offers a bonus and competitive benefits. Final compensation is determined by experience and skills.

Salary Range:
$100,000—$135,000 USD