Brand Marketing Lead

Who we are

About Stripe

Stripe is a financial infrastructure platform for businesses. Millions of companies—from the world’s largest enterprises to the most ambitious startups—use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. Our mission is to increase the GDP of the internet, and we have a staggering amount of work ahead. That means you have an unprecedented opportunity to put the global economy within everyone’s reach while doing the most important work of your career.

About the team

Our mission is to elevate the Stripe brand and build lasting affinity. Our mandate is to be the force multiplier of the brand and elevate our presence around the globe. We do this through uniquely ownable campaigns, partnerships, brand activations, and relevant storytelling—so we can connect with more people in deeper, more resonant ways.

What you’ll do

You will lead high-visibility brand programs that drive awareness and preference for Stripe. You'll translate market and audience insights into unique brand activations or multi-channel campaigns. You’ll manage agencies and media partners, work with regional teams to ensure local relevance, define success metrics, measure impact, and iterate to maximize outcomes—all while inspiring and aligning internal cross-functional stakeholders.

Responsibilities

• Strategy & audience insight: Define clear marketing objectives and strategies anchored in Stripe’s brand metrics and business goals, but informed by audience needs, trends, and competitive context.

• Influence & storytelling: Present strategy and results to senior stakeholders, advocate for bold creative choices, and elevate Stripe’s brand presence globally.

• Global integrated campaign leadership: Develop and execute cross-channel campaigns with potential international adaptation.

• Cross-functional collaboration: Partner with demand, field marketing, product, creative, media, and comms to align on the business context, audience insight, key message, and best delivery approach.

• Agency & partner management: Own agency relationships, media vendors, and brand sponsorship partners to deliver standout activation plans and seamless execution.

• Measurement & optimization: Set KPIs for awareness and down-funnel outcomes; track performance, surface actionable insights, and optimize creative and channel mix accordingly.

• Autonomy & creative problem solving: Start work from a place of ambiguity, proactively clearing blockers for others and helping the broader team get to the end goal.

Who you are

• Experienced cross-functional leader: Brand or campaign marketing background with a strong track record of planning and running successful, break-through campaigns.

• Strategic thinker: See the "big picture" and can connect brand goals to Stripe’s broader mission.

• Audience-driven: Turn insights into compelling creative and strategic choices.

• Multi-channel expert: Deep expertise in brand channels like paid media (podcast, CTV, OOH etc.) and paid partnerships, plus proven ability to extend programs across both owned and earned channels.

• Measurement-minded: Able to define meaningful brand KPIs, analyze performance, and drive iterative improvements.

• Collaborative communicator: Skilled at influencing cross-functional and senior stakeholders.

• Comfortable with ambiguity: Thrive in fast-growing environments and take ownership to move projects forward.

Minimum requirements

• 10+ years of brand or campaign marketing experience.

• Proven experience managing agencies and significant budgets.

• Demonstrated success partnering with teams across the globe.

• Strong communication and influencing skills.

• Experience at a high-growth tech company (FinTech or SaaS preferred).

• Familiarity with a range of marketing measurement approaches, AI tools, and MarTech stacks.