Brand Marketing Lead

We’re building the most emotionally resonant perfume brand in Europe, and we’re looking for a Brand Marketing Lead to make it real.

At Parfumado, we believe perfume should be personal, playful and easy to explore. Our discovery-first fragrance model is loved by tens of thousands of members in the Netherlands and beyond, and now we’re scaling that magic across markets. After a bold rebrand (March ’26 go-live) and years of sustainable growth, we’re entering our next chapter: a sharper brand, a stronger emotional connection, and a product that keeps people coming back.

This is not just a brand manager role. This is a senior role for someone ready to define what modern fragrance can feel like, and to translate that vision into consistent growth, engagement and loyalty. Someone who knows how to build a love brand at scale, and has done it before.

What you’ll do

• Own the brand marketing roadmap, defining campaign moments, seasonal storytelling and long-term brand strategy across all touchpoints

• Set clear success metrics for brand marketing, including awareness, engagement, retention and campaign performance, and use insights to continuously sharpen our approach

• Lead go-to-market for launches, partnerships and cultural moments, from strategy and briefing through to execution and evaluation

• Oversee brand and creative execution across paid, organic, CRM, influencer and packaging, ensuring consistency and distinctiveness

• Act as the connective tissue between creative, growth, CRM, content and product teams, aligning cross-functional pods around one strong brand narrative

• Translate consumer insights, cultural signals and data into creative direction and brand decisions

• Manage and prioritize brand, creative and campaign budgets, balancing ambition with impact

• Be a strategic sparring partner to the founders, with clear ownership over brand direction and the authority to make decisions within that scope