Brand Marketing Coordinator

Brand Marketing Coordinator (Entry-Level)

Job Description

The Brand Marketing Coordinator supports the execution of brand and content marketing initiatives that build awareness, engagement, and education across key audiences. This entry-level role focuses on content development, brand consistency, and cross-functional coordination, working closely with Marketing, Sales, and Product teams.

This position is hybrid, with four days per week based in the Atlanta office, and is well-suited for a candidate with a strong interest in technology and automation who is eager to learn and grow in a B2B marketing environment.

Key Responsibilities

Brand & Content Marketing Support

Support the creation, coordination, and distribution of brand-aligned content, including whitepapers, eBooks, blog articles, and social media posts.

Assist in adapting content for different channels and audiences while maintaining brand voice and messaging consistency.

Support content calendars and help track content production timelines.

Creative & Visual Asset Support

Assist with basic graphic design and content layout, including presentations, digital assets, social media visuals, and marketing collateral.

Collaborate with internal stakeholders to ensure creative assets align with brand guidelines.

Support asset organization and version control.

Campaign & Digital Coordination

Assist with the execution of content-driven marketing campaigns across digital channels.

Support social media scheduling, post coordination, and basic performance tracking.

Help ensure content is published accurately and on schedule.

Sales & Marketing Alignment

Support coordination between Sales and Marketing teams by assisting with CRM processes, including lead assignment and data accuracy.

Help ensure brand and messaging consistency across sales-facing materials.

Education & Brand Engagement

Support educational marketing initiatives such as customer tours, demos, webinars, and on-site visits.

Demonstrate an interest in brand storytelling, education, and representing the company in guided tours or public-facing learning environments as needed.

Maintain a customer-focused, educational mindset when engaging with internal and external audiences.

Marketing Operations Support

Provide administrative support for marketing operations, including invoicing coordination and documentation as needed.

Qualifications

1–3 years of experience in marketing, communications, content creation, or a related field (internship experience welcome).

Bachelor's degree in Marketing, Business or related fields

Strong interest in brand and content marketing within a technology or automation-focused industry.

Highly organized with strong attention to detail and the ability to manage multiple tasks and deadlines.

Strong written and verbal communication skills.

Familiarity with basic graphic design tools (e.g., Canva, Adobe Creative Suite, or similar) preferred.

Curiosity, learning mindset, and willingness to take initiative in a fast-paced environment.

Additional Requirements & Preferences

Hybrid role: 4 days per week in the Atlanta office.

Chinese language proficiency preferred but not required.

Interest in public speaking, educational tours, or brand presentations is a plus.