Brand Marketing Coordinator (SuperSportBet)

SuperSportBet Zambia is a growing operation within the KingMakers group, currently 10+ months in market and expanding fast.

We are seeking a Brand Marketing Coordinator to drive the brand-building efforts for SuperSportBet in Zambia. As part of KingMakers Group, SuperSportBet is rapidly expanding, leveraging the strength of SuperSport, Africa’s leading sports media brand, and the wider MultiChoice Group.

Our mission is to create Africa’s premier betting entertainment destination, delivering exceptional customer experiences while deeply embedding our brand within local communities.

This role is crucial in executing activity that enhances brand presence in Zambia, but also aligns local activity to global positioning. Key deliverables will include executing brand marketing campaigns, ensuring strong market visibility, and delivering high-impact, locally relevant activations.

The Brand Marketing Coordinator will work closely with the SuperSportBet Global marketing teams to align with strategic objectives while ensuring effective local execution through traditional and bespoke channels.

Requirements:
• 3 – 5 years’ experience in brand marketing, advertising, or media buying.
• Experience within the sports betting, gaming, sports, or consumer entertainment sectors is required.
• Deep understanding of the Zambian media landscape, consumer trends, and brand-building strategies.
• Experience managing ATL campaigns, including radio, TV, and outdoor advertising.
• Proven track record in partnerships, sponsorships, and working with brand ambassadors.
• Ability to balance creative thinking with data-driven decision-making.
• Strong timeline management and stakeholder engagement skills.
• Comfortable working in a fast-paced, high-growth environment.
• High levels of action orientation, eye for details and desire to achieve quality outputs
• Entrepreneurial attitude: Take ownership | spend effectively | make decisions based on priority

Role and Responsibilities

Above-the-Line Advertising

• Work with local media agencies to execute the above the line marketing plans, ensuring activity across out of home, radio, TV and other ATL channels is executed in line with plans
• Work closely with Global marketing to ensure campaign messages are optimised to land brand visibility and achieve max reach, as effectively as possible.
• Identify local brand ambassadors and partnerships to enhance brand visibility. Work closely with the MultiChoice Group partners to execute any added value media campaigns
• Working closely with the Group marketing team, proactively contribute to the social media content calendar, taking into account local trends, calendar events and upcoming sports events
• Boost organic social media activity to drive engagement with the SuperSportBet brand in Zambia.
• Working with data from media owners, deliver monthly post campaign data and insights, highlighting performance vs plan.

Activations and Engagements

• Explore offline activations, community events, and partnerships to deepen brand engagement.
• Identify innovative local marketing opportunities beyond standard media channels.
• As briefed, execute any cross-platform campaigns with the MultiChoice group customer base.
• Working with agency partners, execute any ad hoc activations including launch and media events.
• Working with data available, deliver monthly post campaign data and insights, highlighting performance vs plan.

Localization & Market Adaptation

• Ensure all marketing materials align with the global brand guidelines while being culturally relevant (e.g., local languages, imagery, and trends).
• Adapt global campaigns to fit the Zambian market, ensuring resonance with local audiences. Manage all approvals with the Global marketing team.

Third-Party & Stakeholder Management

• Build relationships with local agencies, influencers, and sponsorship partners.
• Work closely with MultiChoice, leveraging strategic synergies for brand positioning.
• Manage relationships with telcos and key industry players, ensuring presence on all relevant channels.

Cross-Functional Collaboration

• Work closely with Group marketing teams to deliver key marketing campaigns, providing ongoing feedback and ideas as to how to optimize activity for the Zambian market
• Collaborate with the Country Manager and other local teams to integrate marketing efforts with business objectives.

This is an exciting opportunity to shape the SuperSportBet brand in Zambia, driving impact through innovative marketing and deep local engagement.

Benefits:
• Comprehensive Health Cover
National Health Insurance (NHIMA) with company-funded top-ups, giving you enhanced medical coverage and peace of mind.
• Long-Term Security
Statutory pension contributions to support your future financial wellbeing.
• Housing Support
A competitive housing allowance to help you live comfortably and focus on what matters most.
• High Visibility & Regional Exposure
Work closely with Group and Global marketing teams, gaining exposure to large-scale campaigns, strategic decision-making, and cross-market collaboration.
• Creative Freedom with Real Impact
Bring ideas to life across ATL, partnerships, and activations in a market full of opportunity. Your work won’t sit in a deck. It will be seen, felt, and experienced by millions.
• Fast-Paced, Entrepreneurial Environment
Join a team that values ownership, speed, and smart decision-making. You’ll have the space to test, learn, and build something meaningful.