Brand Manager

Statistics show that women and underrepresented groups tend to apply to jobs only if they meet 100% of the qualifications. Sobi encourages you to change that statistic and apply. Rarely do candidates meet 100% of the qualifications. We look forward to your application!

At Sobi, each person brings their unique talents to work as a team and make a difference. We are dedicated to developing and delivering innovative therapies to improve the lives of people who live with a rare disease. Our edge comes from our team of people and our commitment to patients.

The Brand Manager is responsible for developing and executing the end‑to‑end brand strategy for assigned pharmaceutical products in the Australian market. This role drives sustainable growth across the product lifecycle by delivering insight‑led, compliant, and customer‑centric marketing strategies aligned with global brand direction and local market needs.

Key Responsibilities

• Lead the development and execution of annual brand plans aligned with global strategy and Australian market dynamics, including disease landscape, treatment pathways, and competitive environment.
• Define and evolve brand positioning, value propositions, and messaging tailored to Australian healthcare professionals and key stakeholders.
• Analyse market, customer, and performance data (e.g. sales, CRM, market research) to identify insights, opportunities, risks, and points for improvement.
• Track performance against KPIs and continuously refine plans based on insights and changing market dynamics.
• Lead the design and delivery of integrated, omnichannel marketing activities across digital, face‑to‑face, and educational channels, including localisation of global assets.
• Champion use of digital channels to communicate with HCPs including design and execution of websites and emails.
• Develop high‑quality promotional and educational materials via graphic design and/or agency partners.
• Ensure all promotional activities and materials comply with TGA requirements, the Medicines Australia Code of Conduct, and internal governance processes.
• Manage marketing projects including organisation of customer events and sponsorships, digital initiatives, etc.
• Engage with Sales, Medical, Operations, Compliance, and Global teams to ensure aligned, effective, and compliant execution.
• Collaborate with the marketing team and perform duties as assigned by the Head of Marketing.

• Qualification in marketing, or business, or science, or a similar relevant discipline.
• 3-5 years of pharmaceutical marketing experience, including 1+ within a specialty care business unit.
• Experience in rare disease - preferred.
• Experience working with haematologists, haematologist-oncologists, immunologists, or nephrologists - preferred.
• Effective and persuasive communicator with strong presentation skills.
• Experience with omnichannel and digital technologies for the pharmaceutical industry.
• Proficient skills in MS Office, Veeva, and graphic design tools.
• Completed Medicines Australia Code of Conduct.

All your information will be kept confidential according to EEO guidelines.