Brand Manager

About Hilo by Aktiia

High blood pressure is the world’s most common disease, causing 18M deaths each year. At Hilo by Aktiia, our vision is a world where no lives are lost or damaged from the effects of high blood pressure. Our mission is to make this a reality by developing tech to help people control their blood pressure.

We are a venture-backed scale-up company, having raised over $96M from investors in Europe and the United States. Our technology - rooted in 18 years of research at the Swiss Center for Electronics and Microtechnology (CSEM) - is the world’s only medically accurate, continuous blood pressure monitor that is cuffless in daily life in the consumer space. Validated through extensive clinical trials and CE Marked as a Class IIa medical device, our solution is now available in 12 countries. We are a hybrid/remote-first company, with Headquarters in Neuchâtel, Switzerland, united by our passion for impact and innovation.

Role Overview

We are looking for a talented Brand Manager to define how Hilo shows up in the world. This role is responsible for owning and executing the visual identity, brand guidelines, packaging, marketing materials, website, and communications. You will ensure that the brand is consistently recognizable, cohesive, and compelling across all external touchpoints.

You will work closely with marketing, product, and design teams to translate Hilo’s mission and values into visual storytelling that resonates with users, partners, and stakeholders. This role requires impeccable taste, strong design sensibility, and the ability to combine creativity with execution to elevate how Hilo is perceived globally.

Core Responsibilities

Brand & Creative Direction

• Own and define the company’s visual identity and brand expression across all touchpoints working from the Head of Design’s output and guidance
• Set and uphold a clear, consistent, and high-quality design standard across marketing, website, packaging, and communications
• Continuously refine and elevate how the brand shows up externally as the company grows

Execution & Design Quality

• Translate brand guidelines into compelling visual assets for digital and physical channels
• Ensure consistency and attention to detail across all brand communications
• Support campaigns, product launches, and external communications with high-quality design

Cross-Functional Collaboration

• Work closely with marketing, product, and leadership teams to integrate brand into all initiatives
• Bring clarity and alignment across teams through strong visual and conceptual direction
• Provide creative guidance and feedback to internal and external design partners

Brand Monitoring & Growth

• Ensure brand application and standards are consistently followed across all touchpoints
• Monitor brand performance and make recommendations to strengthen recognition and impact
• Stay up to date with trends in design, branding, and consumer experience to keep Hilo visually relevant and distinctive

Requirements:
Experience

• 4–8 years in brand management, visual design, or design studio work
• Proven track record of maintaining and executing a recognizable consumer brand
• Experience across digital and physical touchpoints, including marketing, website, and packaging

Skills & Mindset

• Strong taste and eye for design detail
• Execution-focused, able to translate vision into high-quality deliverables
• Collaborative, with excellent communication skills
• Organized and able to manage multiple projects with consistency and quality

What success looks like

• Hilo’s brand is cohesive, recognizable, and consistently applied
• Visual guidelines, packaging, and marketing materials meet a high-quality standard
• Brand identity is clearly communicated and resonates with users and partners
• Marketing and communications consistently reflect the brand’s mission and values
• Creative output is both bold and thoughtful, setting Hilo apart in the market
• Brand awareness and perception improve globally as Hilo expands

What Makes You A Great Fit

At Hilo by Aktiia, our values guide everything we do

Move the Needle

• You focus on what truly drives impact for our customers and company
• You use clarity and judgement to prioritise what matters most
• You push for bold, thoughtful work and hold a high bar for quality and outcomes

Move Fast, Learn, Refine

• You work with urgency and intention, balancing speed with craft
• You iterate, refine, and continuously raise the standard of what great looks like
• You take ownership and constantly look for better ways to improve the work

Team First

• You build strong relationships through trust and openness
• You give clear, honest feedback and value strong collaboration
• You contribute to a culture where great work and great teamwork go hand in hand

Benefits:
Why Join Us?

• Hilo by Aktiia is becoming one of the most important med-tech companies, and you can be part of this exciting story
• Work on a mission that matters: transforming cardiovascular health at global scale
• Be part of a high-impact, fast-growing, and venture-backed scale-up company
• Collaborate with a diverse, passionate, and talented team
• Competitive compensation and other benefits (depending on location)